Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

May 12, 2015

Branding Mistakes: Targeting Everyone, Reaching No One

As you’re developing your brand, one of the first questions you’ll need to answer is,”Who am I doing this for?” Defining and reaching your target audience will be your main challenges. If you think you need to target every Tom, Dick, and Harriet in the world, then you may be in for a rude awakening.

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