Psychology-Driven Brand Design. Creating and Refining Remarkable Brand Identities.

October 14, 2014

Branding Mistakes: Blending in With the Crowd

With 7 billion people in the world, it can be a daunting task to stand out from the crowd. While we like to think we are unique, so does everyone else…right? No less apparent in the business world, it can be difficult to differentiate between similar businesses. So, what makes one bug exterminator, or plumber, or dentist different from all the others in your city? What distinguishes your branding from your competitors?

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