Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

"C" is for: Conversion Optimization

Nyla Smith | Tuesday, July 28, 2015

A B testingThere is an old saying, "If you build it, they will come." Even if this were true (it’s not, but), even if they come, you still need them to buy! When it comes to your website, having one is only the first step. The second step is getting people there. The third step is where conversion optimization comes in. Read Article »

"B" is for: Browser

Nyla Smith | Tuesday, July 14, 2015

browsersWhen you're on your computer, you undoubtedly spend a lot of time inside of a browser. You probably have one you're accustomed to and stick with it without much thought. But have you ever considered how many different browsers are available to you? Maybe more than you think! Let's take a look at the possibilities. Read Article »

"A" is for: Above the Fold

Nyla Smith | Tuesday, July 07, 2015

DIYSo often, when working on websites or landing pages, the client adamantly states, “We need to get all that above the fold.” I’m always curious if they’re saying it because they've heard it was an unbreakable rule, or if they have specific data to support their request. It’s important to know that “above the fold” alone is not a magic bullet for a successful page. Read Article »

Designing Web Visuals: DIY or Hire a Professional?

Nyla Smith | Tuesday, June 23, 2015

DIYAny business that is serious about their content strategy for online marketing will always have a frequent need for web visuals: social media banners, website banners, Pay-Per-Click (PPC) ads, and Facebook ads, to name a few. Unless you have an in-house design team, you’ll likely face the question, "Do I create the graphics myself or do I hire a professional designer?"  Read Article »

Stop Annoying People with your Email Signature

Nyla Smith | Tuesday, June 16, 2015

annoyed at computerEmail signatures help to tell your contacts about your company and more importantly, how to stay in touch with you! When used correctly, they can be a very valuable marketing tool. When used the wrong way, they can have a negative impact on how people view your professional image. Read Article »

Signing Off! Email Signatures the Right Way

Nyla Smith | Tuesday, June 02, 2015

signatureIn this high-tech age, something as simple as an email signature should be a breeze to create on your computer. Think again! Although all email clients support these signatures, each interprets it differently. This causes the HTML email signature to be one of the most unpredictable beasts in the digital world.  Read Article »

Content with a (Re-) Purpose

Nyla Smith | Tuesday, May 26, 2015

A common tactic for businesses is to repurpose content. This gives the creator the opportunity to breathe new life into something old. Repurposing content is a smart practice, and I highly encourage it.  Read Article »

Mobilegeddon. Is the sky falling?

Nyla Smith | Tuesday, April 28, 2015

man in panicGoogle is at it again. Just when you thought your website was safe, they decided to make changes! That's right! As of April 21st, Google has decided to start giving mobile-friendly websites higher search rankings.  Read Article »

The best way to incorporate social media on your website

Nyla Smith | Tuesday, October 28, 2014

Facebook thumbs upWhen building or redesigning a website, there comes a point when the conversation turns to social media integration. Many business owners assume placing social media icons that link to their social accounts is a given — just stick them up there in the header. After all, that's what everybody else does. But is that the best way to do it? Read Article »

Don't blame Google for your bad website

Nyla Smith | Tuesday, October 07, 2014

I came across a discussion on an online forum where a business owner was complaining that he spent all of his hard-earned money on Google AdWords yet saw nary a profit. He blasted Google, which (merited or not in other cases), I wasn't convinced was the real problem here. Read Article »


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