Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

"U" is for User Experience: Why Your Website is Not Your Own

Nyla Smith | Tuesday, March 29, 2016

So you dropped a few grand last year on a new website. You also paid for a domain name and some web hosting, both registered in your name. Congrats! You are now the proud owner of a website. Or are you? Read Article »

Email Scams Targeting Business Owners

Nyla Smith | Tuesday, March 08, 2016

What's that your momma always said? “If it seems too good to be true, it probably is.” But ma! The flip side — "don't look a gift horse in the mouth", right? No. That's not even what that means. Listen to your mother and beware this common email scam. Read Article »

"R" is for: Robots

Nyla Smith | Tuesday, February 02, 2016

Robots may not rule the world just yet, but they do rule the Internet. What do robots have to do with the World Wide Web? Let me explain. Read Article »

"Q" is for: QR Code

Nyla Smith | Tuesday, January 19, 2016

QR codes are soooo 2011. The QR code has been declared dead over and over again, but was it ever really alive? Let’s take a closer look at this misunderstood technology and you can decide for yourself. Read Article »

Why SEO is a Partnership

Nyla Smith | Tuesday, November 03, 2015

Search Engine Optimization (SEO) encompasses a lot. Like a big mutant octopus with too many arms to count, SEO's various components can seem overwhelming at times. Don’t be intimidated! There are easy things that you as a website owner should and can do to help your site rise in the rankings. Read Article »

Is Your Website Ready for a Record-Breaking Black Friday?

Nyla Smith | Tuesday, October 27, 2015

If you own a business that sells products online, you’ve got exactly one month to get your website ready for Black Friday. So before the ghosts and princesses start knocking at your door this weekend, grab a handful of those fun-size Snickers for yourself and take a look at your business website. Is it ready for the impending virtual rush? Read Article »

"L" is for: Landing Page

Nyla Smith | Tuesday, October 20, 2015

Landing pages should be part of any online marketing strategy. They are an integral part of the sales/lead generation process. Learn why a website isn't enough and why you need landing pages to truly be successful in selling. Read Article »

"H" is for: Hexadecimal

Nyla Smith | Tuesday, September 08, 2015

Do you ever find yourself frustrated over color? For instance, do you know how to ensure that your brand colors will be consistent across every form of advertising that you use — from your print to your online marketing efforts? Here is a quick lesson that can help. Read Article »

"F" is for: Favicon

Nyla Smith | Tuesday, August 18, 2015

A favicon (the term is a mashup of “favorites icon”) is one of those little details that should be a part of your visual brand. Go the extra step to reinforce your visual brand and enhance your users' experience of browsing your website by creating a custom favicon. Read Article »

"E" is for: Email Marketing

Nyla Smith | Tuesday, August 11, 2015

email marketing strategyPrior to 1971, nobody knew what email was. In 2012, we sent 294 BILLION emails per day. Love it or hate it, email is now a part of our daily lives. For businesses, email is one of the primary marketing vehicles for reaching customers. It is a cost-effective way to send targeted, personalized, and automated messages. Read Article »


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