Graphic Design & Web Development

Design - from all angles

A blog about design, though not in the strictest sense of the word. Marketing / branding resources and musings of a web and graphic designer who sees the world through Pantone-colored glasses and a 12-column responsive grid. {Subscribe to the RSS feed here: RSS}

Reading the Signs: Design on the Road

Nyla Smith | Tuesday, July 12, 2016

Want a surefire way to get graphic designers all riled up? Replace a good typeface with a bad one… all over America. Read Article »

The Secret Life of Sensations: How Design Affects Perception

Nyla Smith | Tuesday, December 22, 2015

Can something as basic as design affect customers’ perception of your product? Big. Fat. YES! But how, you ask? Take a peek behind the curtain and discover for yourself the psychological magic of “sensation transference.” Read Article »

Brand Archetypes — Meet the Innocent

Nyla Smith | Tuesday, December 15, 2015

The cute kid, the dreamer, the optimist, the do-gooder. What do they all have in common? They are manifestations of the Innocent brand archetype, used by corporations to speak to two often unmet needs in our fast-paced, hectic lives – simplicity and happiness. Read Article »

"N" is for Negative Space (How to Use Gestalt Theory for a Memorable Logo)

Nyla Smith | Tuesday, November 24, 2015

Don’t be fooled by the term “negative space.” When it comes to logo design, negative space can be used in very positive ways. As with many other aspects of design, we can look to the field of psychology for insight on how to use negative space to create a memorable logo. Read Article »

Color: It's All in Your Head

Nyla Smith | Tuesday, June 09, 2015

eye with color wheelHere's something to consider...if a tree falls in the forest and nobody is there to see it, did it have a color? There's no denying that color is all around us, but how we perceive it is all in the eye of the beholder.  Read Article »

The Role of Psychology in Design

Nyla Smith | Tuesday, May 19, 2015

What role does psychology play in design? A big one. You don't have to be a student of Freud to understand how basic psychological principles, when applied to design, can have a measurable impact. Read Article »

White space is your friend — Minimalist design

Nyla Smith | Thursday, June 16, 2011

Every so often, my dear hubby comes home with a new addition—be it a kitchen gadget, filing cabinet, piece of furniture, etc, that was "just too good of a bargain to pass up."  Read Article »

That's just not my (team) color: red and gold

Nyla Smith | Friday, June 03, 2011

"Well those are too close to Redskins colors, soo....let's go with this one instead." This was a comment a client (apparently not a Redskins fan) made after I had presented some color options for his new logo design.  Read Article »

The Science of Design: Mathematics

Nyla Smith | Friday, May 27, 2011

Ahh, math. Who doesn't love math? What? You? Well, that's only because you may not appreciate the true beauty of math. Read Article »


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