Graphic Design & Web Development

Design - from all angles

A blog about design, though not in the strictest sense of the word. Marketing / branding resources and musings of a web and graphic designer who sees the world through Pantone-colored glasses and a 12-column responsive grid. {Subscribe to the RSS feed here: RSS}

"Y" is for: YouTube

Nyla Smith | Tuesday, June 21, 2016

Could YouTube be the magic bullet for all of your marketing goals? In all honesty, you could develop your entire business marketing plan around YouTube. I’m not saying you should do that, but since YouTube is recognized as the second largest search engine, you might want to think twice before you decide to ignore it. Read Article »

"W" is for Watermark

Nyla Smith | Tuesday, May 10, 2016

Watermarks grace dollar bills, important documents, and checks and are there to prove authenticity, origin, or ownership. But what role do they play in online images and your marketing images?  Read Article »

"T" is for Typo: Why Good Grammar is Good for Business

Nyla Smith | Tuesday, March 15, 2016

Possibly the most expensive typo in history was made by NASA in 1962. The omission of a single hyphen in a mathematical calculation resulted in the destruction of Mariner 1 mere minutes after launch and cost $80 million. While your typos may not cause rockets to explode midair, they could keep your profits from skyrocketing. Read Article »

"E" is for: Email Marketing

Nyla Smith | Tuesday, August 11, 2015

email marketing strategyPrior to 1971, nobody knew what email was. In 2012, we sent 294 BILLION emails per day. Love it or hate it, email is now a part of our daily lives. For businesses, email is one of the primary marketing vehicles for reaching customers. It is a cost-effective way to send targeted, personalized, and automated messages. Read Article »

Branding Mistakes: Overlooking the little moments

Nyla Smith | Tuesday, July 21, 2015

Have you ever been to a magic show?It’s pretty captivating, right? The conclusion of every magic trick is that special moment — the prestige, the climax of the trick — that leaves you mesmerized with delight and amazement at What. Just. Happened?! As a brand, you want to do the same thing. No, not deceive people with smoke and mirrors, but delight your audience. How do you do that? By capitalizing on the little moments. Read Article »

Designing Web Visuals: DIY or Hire a Professional?

Nyla Smith | Tuesday, June 23, 2015

DIYAny business that is serious about their content strategy for online marketing will always have a frequent need for web visuals: social media banners, website banners, Pay-Per-Click (PPC) ads, and Facebook ads, to name a few. Unless you have an in-house design team, you’ll likely face the question, "Do I create the graphics myself or do I hire a professional designer?"  Read Article »

Content with a (Re-) Purpose

Nyla Smith | Tuesday, May 26, 2015

A common tactic for businesses is to repurpose content. This gives the creator the opportunity to breathe new life into something old. Repurposing content is a smart practice, and I highly encourage it.  Read Article »

The best way to incorporate social media on your website

Nyla Smith | Tuesday, October 28, 2014

Facebook thumbs upWhen building or redesigning a website, there comes a point when the conversation turns to social media integration. Many business owners assume placing social media icons that link to their social accounts is a given — just stick them up there in the header. After all, that's what everybody else does. But is that the best way to do it? Read Article »


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