Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

The Secret Life of Sensations: How Design Affects Perception

Nyla Smith | Tuesday, December 22, 2015

Can something as basic as design affect customers’ perception of your product? Big. Fat. YES! But how, you ask? Take a peek behind the curtain and discover for yourself the psychological magic of “sensation transference.” Read Article »

Brand Archetypes — Meet the Innocent

Nyla Smith | Tuesday, December 15, 2015

The cute kid, the dreamer, the optimist, the do-gooder. What do they all have in common? They are manifestations of the Innocent brand archetype, used by corporations to speak to two often unmet needs in our fast-paced, hectic lives – simplicity and happiness. Read Article »

"N" is for Negative Space (How to Use Gestalt Theory for a Memorable Logo)

Nyla Smith | Tuesday, November 24, 2015

Don’t be fooled by the term “negative space.” When it comes to logo design, negative space can be used in very positive ways. As with many other aspects of design, we can look to the field of psychology for insight on how to use negative space to create a memorable logo. Read Article »

Does Your Brand Have Multiple Personality Disorder? A Look at Brand Archetypes

Nyla Smith | Tuesday, November 10, 2015

Just like a person, your company’s brand has a unique personality, and how people connect with your brand has a huge impact on whether or not they want to do business with you. So what can you do to harness the full power of your brand’s personality? Read Article »


Keep reading: