Graphic Design & Web Development

Design - from all angles

A blog about design, though not in the strictest sense of the word. Marketing / branding resources and musings of a web and graphic designer who sees the world through Pantone-colored glasses and a 12-column responsive grid. {Subscribe to the RSS feed here: RSS}

Brand Archetype FAQ: Do my target customers have the same archetype as my brand?

Nyla Smith | Thursday, August 31, 2017

We’ve heard the familiar saying “opposites attract” but we've also heard “like attracts like.” When it comes to brand archetypes, which is true regarding our target audience? Read Article »

Brand Archetype FAQ: I’m a solopreneur. Is there a difference between my personal brand and the brand archetype of my business?

Nyla Smith | Monday, July 31, 2017

Whether you’re a solopreneur or a CEO, you may have wondered at some point where the line is between your personal brand and the business you represent. How do you separate the two? Read Article »

Brand Archetype FAQ:“How can I stand out from my competition if we’re the same brand archetype?"

Nyla Smith | Tuesday, June 27, 2017

So this is a pretty frequent question, because, well, do the math, right? There are only 12 brand archetypes and…. hundreds (thousands?) of others in your industry. So, how do you differentiate from your competitors who may also be the same archetype as you? Read Article »

Brand Archetype FAQ:“The what, the why, or the how – which determines my archetype?”

Nyla Smith | Friday, May 26, 2017

The brand archetype quiz gives you your top three results. Inevitably, it will be some combination of your what, how, and why. How do you make sense of this? Read Article »

Brand Archetype FAQ: “How do I know my brand archetype is accurate?”

Nyla Smith | Thursday, April 27, 2017

The brand personality quiz is a great starting point for determining your brand archetype. However, since it’s you taking the quiz, that means your results are sometimes skewed to your “insider” perspective or your personal whims. To confirm your results for your brand, you need to go a step further. Read Article »

Brand Archetype FAQ: “What if I identify with more than one brand archetype?”

Nyla Smith | Wednesday, March 29, 2017

You've been introduced to brand archetypes and are trying to determine which one you are, yet you see more than one archetype that your business could align with. How can this be? What gives? Read Article »

Interview with a Lover Brand: McAllister Writing & Editing

Nyla Smith | Wednesday, August 31, 2016

“Lovers thrive on authenticity and genuine human connections, and that is our strength. When we talk to others about ourselves or our businesses, our passion and dedication shine through and draw people to us.” Read Article »

Interview with a Caregiver Brand: Becoming Families

Nyla Smith | Tuesday, July 19, 2016

“We try to help as many families and kids as possible. We want to be a voice for children and families…We are always out spreading the word about the need that exists for children in foster care.” Read Article »

Interview with a Magician Brand: Crystal Cosmopolitan

Nyla Smith | Wednesday, July 06, 2016

“The greater joy and positive personal transformations we create, the greater the amount of energy we will have to help others, and the greater positive energetic imprint we will leave in this world as our legacy.” Read Article »

Brand Archetypes — Meet the Outlaw

Nyla Smith | Tuesday, June 07, 2016

We all have a wild side, and the Outlaw brand archetype taps into our deep desire for nonconformity, to the point of rebellion. The Outlaw throws aside societal norms and seeks to destroy, if only to build things up again the way they should be. Viva la revolución! Read Article »


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