Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

"N" is for Negative Space (How to Use Gestalt Theory for a Memorable Logo)

Nyla Smith | Tuesday, November 24, 2015

Don’t be fooled by the term “negative space.” When it comes to logo design, negative space can be used in very positive ways. As with many other aspects of design, we can look to the field of psychology for insight on how to use negative space to create a memorable logo. Read Article »

Does Your Brand Have Multiple Personality Disorder? A Look at Brand Archetypes

Nyla Smith | Tuesday, November 10, 2015

Just like a person, your company’s brand has a unique personality, and how people connect with your brand has a huge impact on whether or not they want to do business with you. So what can you do to harness the full power of your brand’s personality? Read Article »

"J" is for: Joy

Nyla Smith | Tuesday, October 06, 2015

As we make our way through the ABC's of marketing and design terminology, you wouldn't naturally assume that "joy" would be on that list. But it is, for two reasons, and let me tell you what they are. Read Article »

Color: It's All in Your Head

Nyla Smith | Tuesday, June 09, 2015

eye with color wheelHere's something to consider...if a tree falls in the forest and nobody is there to see it, did it have a color? There's no denying that color is all around us, but how we perceive it is all in the eye of the beholder.  Read Article »

Why you should never underestimate "simple"

Nyla Smith | Tuesday, September 02, 2014

"I just need something simple." I can't tell you how often I hear these words when people approach me about a project. Some of these people are using "simple" as code for "inexpensive". However, other people are using "simple" to describe the desired function and experience. Huge difference; and here's why that matters.  Read Article »

Substance over style: How does your website measure up?

Nyla Smith | Tuesday, July 22, 2014

Having a website that converts is more important than having a website that just looks good. Unfortunately, these priorities get mixed up all the time.  Read Article »

How to become a Graphic Designer

Nyla Smith | Tuesday, June 10, 2014

What does it take to be a graphic designer?  Is it a natural talent?  A degree? Technical ability? An artistic eye? Creative vision? The ability to solve problems?  Read Article »

Quality, Speed, and Price. Choose 3?

Nyla Smith | Wednesday, August 31, 2011

venn diagram with three circlesNope, pick two. You may have heard it before; it's certainly not a new concept. (There are plenty of variations floating about: quality, time, money; quality, service, cost; good, fast, cheap.. it's all the same.) Read Article »

Grammar police, unite!

Nyla Smith | Monday, July 25, 2011

AAHHHHHHH!! That's my reaction to this image. Do you see it? Can you understand why I look at this and want to pull out my hair? Read Article »

White space is your friend — Minimalist design

Nyla Smith | Thursday, June 16, 2011

Every so often, my dear hubby comes home with a new addition—be it a kitchen gadget, filing cabinet, piece of furniture, etc, that was "just too good of a bargain to pass up."  Read Article »


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