Design - from all angles
A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: 
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Brand Archetype FAQ: Will our archetype change based on the products we offer?”
Nyla Smith | Monday, April 30, 2018
Another variation of the question is “Can/Should/How do we introduce new product offerings if they don’t align with our current brand archetype?” Read Article »
The (Ethical) Way to Use Cognitive Biases to Your Advantage
Nyla Smith | Thursday, March 29, 2018
Cognitive biases. We all have them. We may even be aware of them. Cognitive biases are the result of mental shortcuts our brains have formed, particularly when making decisions… and marketers, intentionally or not, have been banking on them since the dawn of advertising. Read Article »
Who Should You Hire to Build Your Website?
Nyla Smith | Tuesday, January 30, 2018
These days, it seems everybody “does web design”. How do you know the best option for you? Read Article »
The Brand Story of Betty Crocker (And What We Can Learn From It)
Nyla Smith | Friday, November 24, 2017
The year is 1950. Scarcely a kitchen in America is immune from the allure of Betty. Fast forward nearly seventy years, and Betty Crocker is still a staple in U.S. homes. What can we learn from this iconic brand? Read Article »
Brand Archetype FAQ: "Do my target customers have the same archetype as my brand?"
Nyla Smith | Thursday, August 31, 2017
We’ve heard the familiar saying “opposites attract” but we've also heard “like attracts like.” When it comes to brand archetypes, which is true regarding our target audience? Read Article »
Brand Archetype FAQ: I’m a solopreneur. Is there a difference between my personal brand and the brand archetype of my business?
Nyla Smith | Monday, July 31, 2017
Whether you’re a solopreneur or a CEO, you may have wondered at some point where the line is between your personal brand and the business you represent. How do you separate the two? Read Article »
Brand Archetype FAQ:“How can I stand out from my competition if we’re the same brand archetype?"
Nyla Smith | Tuesday, June 27, 2017
So this is a pretty frequent question, because, well, do the math, right? There are only 12 brand archetypes and…. hundreds (thousands?) of others in your industry. So, how do you differentiate from your competitors who may also be the same archetype as you? Read Article »
The Sam-I-Am Guide to Marketing: How Dr. Seuss Got it Wrong
Nyla Smith | Wednesday, April 26, 2017
