Graphic Design & Web Development

Design - from all angles

A blog about design, though not in the strictest sense of the word. Marketing / branding resources and musings of a web and graphic designer who sees the world through Pantone-colored glasses and a 12-column responsive grid. {Subscribe to the RSS feed here: RSS}

Brand Archetype FAQ:“How can I stand out from my competition if we’re the same brand archetype?"

Nyla Smith | Tuesday, June 27, 2017

So this is a pretty frequent question, because, well, do the math, right? There are only 12 brand archetypes and…. hundreds (thousands?) of others in your industry. So, how do you differentiate from your competitors who may also be the same archetype as you? Read Article »

A Sweet New Collaboration

Nyla Smith | Wednesday, May 03, 2017

Today, life gets sweeter. Sweet Spot Marketing, a collaboration between two experienced marketing professionals, graphic designer/web developer Nyla Smith and copywriter Jamie McAllister, has officially launched.  Read Article »

The Sam-I-Am Guide to Marketing: How Dr. Seuss Got it Wrong

Nyla Smith | Wednesday, April 26, 2017

"I will not eat them in the rain. I will not eat them on a train. Not in the dark! Not in a tree! Not in a car! You let me be!" Sound familiar? Read on. Read Article »


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