Graphic Design & Web Development

Design - from all angles

A blog about design, though not in the strictest sense of the word. Marketing / branding resources and musings of a web and graphic designer who sees the world through Pantone-colored glasses and a 12-column responsive grid. {Subscribe to the RSS feed here: RSS}

Brand Archetype FAQ: Do my target customers have the same archetype as my brand?

Nyla Smith | Thursday, August 31, 2017

We’ve heard the familiar saying “opposites attract” but we've also heard “like attracts like.” When it comes to brand archetypes, which is true regarding our target audience? Read Article »

Brand Archetype FAQ: I’m a solopreneur. Is there a difference between my personal brand and the brand archetype of my business?

Nyla Smith | Monday, July 31, 2017

Whether you’re a solopreneur or a CEO, you may have wondered at some point where the line is between your personal brand and the business you represent. How do you separate the two? Read Article »

Brand Archetype FAQ:“How can I stand out from my competition if we’re the same brand archetype?"

Nyla Smith | Tuesday, June 27, 2017

So this is a pretty frequent question, because, well, do the math, right? There are only 12 brand archetypes and…. hundreds (thousands?) of others in your industry. So, how do you differentiate from your competitors who may also be the same archetype as you? Read Article »

A Sweet New Collaboration

Nyla Smith | Wednesday, May 03, 2017

Today, life gets sweeter. Sweet Spot Marketing, a collaboration between two experienced marketing professionals, graphic designer/web developer Nyla Smith and copywriter Jamie McAllister, has officially launched.  Read Article »

The Sam-I-Am Guide to Marketing: How Dr. Seuss Got it Wrong

Nyla Smith | Wednesday, April 26, 2017

"I will not eat them in the rain. I will not eat them on a train. Not in the dark! Not in a tree! Not in a car! You let me be!" Sound familiar? Read on. Read Article »


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