Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

Branding Mistakes: Forgetting that small can be BIG

Nyla Smith | Tuesday, August 26, 2014

chihuahua: small can be bigA while back, I watched a video entitled Top 5 Small Business Branding Mistakes. It was a great overview, particularly for startups or microbusinesses. Here's a quick recap of common branding mistakes. Read Article »

Trademarking your logo — is it necessary?

Nyla Smith | Tuesday, July 29, 2014

On occasion, after designing a logo, I have people ask if they need to trademark it, and if I can do it for them. You'd think a simple question would have a simple answer, but there's a little more to it than that...  Read Article »

Interview with a logo

Nyla Smith | Tuesday, July 01, 2014

Do you ever find yourself talking to things... that can't talk back? No? Right, um, me either. But let's say that you did, and one of the things you talked to was your logo. Presenting... Interview with a LogoRead Article »

The new logo is here!

Nyla Smith | Tuesday, August 02, 2011

I mentioned a few months ago that I was in the process of redesigning my logo. Well since I only find time to work on it in between, you know, paying projects, it's taken a while. And to be honest, I could probably drag it out quite a bit longer, but I've had to put my foot down and declare it done.  Read Article »

Horizontal vs. vertical business cards

Nyla Smith | Friday, July 29, 2011

It's time for me to restock on my business cards, and since I have been redesigning my logo, of course I have to redesign my cards as well. In the spirit of exploring my options, I decided to design a vertical version of my new business card as well as horizontal one. Read Article »

That's just not my (team) color: red and gold

Nyla Smith | Friday, June 03, 2011

"Well those are too close to Redskins colors, soo....let's go with this one instead." This was a comment a client (apparently not a Redskins fan) made after I had presented some color options for his new logo design.  Read Article »


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