Graphic Design & Web Development

Design - from all angles

A blog about design, though not in the strictest sense of the word. Marketing / branding resources and musings of a web and graphic designer who sees the world through Pantone-colored glasses and a 12-column responsive grid. {Subscribe to the RSS feed here: RSS}

Brand Archetypes — Meet the Jester

Nyla Smith | Tuesday, May 17, 2016

Who doesn’t like to have fun?! The role of the Jester archetype is to bring everybody together to play and appreciate the joy in life. As the ultimate entertainer, the Jester is able to make people feel good — a feeling that any brand would like to have associated with it. Read Article »

Fonts That Make Me Giddy: Rotundus

Nyla Smith | Tuesday, January 05, 2016

Modern and elegant, this condensed typeface feels classy and almost timeless. And yet, as all giddiness-inducing fonts do, it has a style all its own. Read Article »

"I" is for: Italic (Faux vs. True)

Nyla Smith | Tuesday, September 15, 2015

The Leaning Tower of Pisa is a larger-than-life illustration of "when bad italics happen to good fonts." This Leaning Tower Phenomenon, if you will, often occurs as a byproduct of good people who just don't know any better. Read on to make sure you're not committing this typographical sin. Read Article »

Interview with a logo

Nyla Smith | Tuesday, July 01, 2014

Do you ever find yourself talking to things... that can't talk back? No? Right, um, me either. But let's say that you did, and one of the things you talked to was your logo. Presenting... Interview with a LogoRead Article »

Quality, Speed, and Price. Choose 3?

Nyla Smith | Wednesday, August 31, 2011

venn diagram with three circlesNope, pick two. You may have heard it before; it's certainly not a new concept. (There are plenty of variations floating about: quality, time, money; quality, service, cost; good, fast, cheap.. it's all the same.) Read Article »

Umm, are you seeing things? (Unintentional design)

Nyla Smith | Wednesday, August 10, 2011

The funny thing about design is that it has to be perceived by people who may have very different perspectives...which opens the door to other interpretations that can sometimes leave you scratching your head. Read Article »

White space is your friend — Minimalist design

Nyla Smith | Thursday, June 16, 2011

Every so often, my dear hubby comes home with a new addition—be it a kitchen gadget, filing cabinet, piece of furniture, etc, that was "just too good of a bargain to pass up."  Read Article »

Designing Stop Signs

Nyla Smith | Wednesday, February 09, 2011

I've worked with all kinds of people.  Some people turn out to be very opinionated. Some people constantly call back with "just one more tiny change" each time they've gotten any type of feedback from others. Some people want to use neon green even if neon green is absolutely the wrong color to use, simply because neon green is their favorite color. Get my drift? Read Article »

Fonts That Make Me Giddy: Cotoris

Nyla Smith | Monday, January 24, 2011

Cotoris font I can't say that about many things in life. Those who know me personally see me as a laid back, calm, pretty level-headed person. Very few acquaintances have ever seen me giddy about anything.  Read Article »


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