Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

The Brand Story of Betty Crocker (And What We Can Learn From It)

Nyla Smith | Friday, November 24, 2017

The year is 1950. Scarcely a kitchen in America is immune from the allure of Betty. Fast forward nearly seventy years, and Betty Crocker is still a staple in U.S. homes. What can we learn from this iconic brand? Read Article »

Brand Archetypes — Meet the Lover

Nyla Smith | Tuesday, February 09, 2016

Intimacy and connection — no man is an island. People want to feel special and Lover brands exist to meet this need. In this journey we call life, what’s love got to do with it? Everything. Read Article »

The Secret Life of Sensations: How Design Affects Perception

Nyla Smith | Tuesday, December 22, 2015

Can something as basic as design affect customers’ perception of your product? Big. Fat. YES! But how, you ask? Take a peek behind the curtain and discover for yourself the psychological magic of “sensation transference.” Read Article »

Umm, are you seeing things? (Unintentional design)

Nyla Smith | Wednesday, August 10, 2011

The funny thing about design is that it has to be perceived by people who may have very different perspectives...which opens the door to other interpretations that can sometimes leave you scratching your head. Read Article »

The beauty of beans and rice (who knew?)

Nyla Smith | Monday, June 06, 2011

So I was cooking dinner the other day... a bean and rice dish. Started by sautéing a little onion, then added some brown rice. So far, not very impressive. But then again, I wasn't expecting anything impressive. The next steps were to add in some black beans, dark red kidney beans, garbanzo beans, and diced chilies. And when I did, it was... magic.  Read Article »


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