Graphic Design & Web Development

Design - from all angles

A blog about design, though not in the strictest sense of the word. Marketing / branding resources and musings of a web and graphic designer who sees the world through Pantone-colored glasses and a 12-column responsive grid. {Subscribe to the RSS feed here: RSS}

7 Things You Need to Know Before Paying for a Website

Nyla Smith | Tuesday, May 30, 2017

In 10+ years of developing websites, I’ve come across a lot of assumptions. And you know what they say about those. So if you’re in the market for a new website, the following seven questions should help make the most of the experience. Read Article »

"Z" is for: Zapier

Nyla Smith | Tuesday, August 02, 2016

Have you ever wished you could accelerate your administrative tasks? Streamline your spreadsheets? Fast-track your follow-ups? Guess what — there’s a Zap for that. If you’ve never used or heard of Zapier, you may be working harder than you need to. Read on to see if Zapier is the life hack you’ve been dreaming of. Read Article »

"T" is for Typo: Why Good Grammar is Good for Business

Nyla Smith | Tuesday, March 15, 2016

Possibly the most expensive typo in history was made by NASA in 1962. The omission of a single hyphen in a mathematical calculation resulted in the destruction of Mariner 1 mere minutes after launch and cost $80 million. While your typos may not cause rockets to explode midair, they could keep your profits from skyrocketing. Read Article »

Email Scams Targeting Business Owners

Nyla Smith | Tuesday, March 08, 2016

What's that your momma always said? “If it seems too good to be true, it probably is.” But ma! The flip side — "don't look a gift horse in the mouth", right? No. That's not even what that means. Listen to your mother and beware this common email scam. Read Article »

"E" is for: Email Marketing

Nyla Smith | Tuesday, August 11, 2015

email marketing strategyPrior to 1971, nobody knew what email was. In 2012, we sent 294 BILLION emails per day. Love it or hate it, email is now a part of our daily lives. For businesses, email is one of the primary marketing vehicles for reaching customers. It is a cost-effective way to send targeted, personalized, and automated messages. Read Article »

Branding Mistakes: Overlooking the little moments

Nyla Smith | Tuesday, July 21, 2015

Have you ever been to a magic show?It’s pretty captivating, right? The conclusion of every magic trick is that special moment — the prestige, the climax of the trick — that leaves you mesmerized with delight and amazement at What. Just. Happened?! As a brand, you want to do the same thing. No, not deceive people with smoke and mirrors, but delight your audience. How do you do that? By capitalizing on the little moments. Read Article »

Stop Annoying People with your Email Signature

Nyla Smith | Tuesday, June 16, 2015

annoyed at computerEmail signatures help to tell your contacts about your company and more importantly, how to stay in touch with you! When used correctly, they can be a very valuable marketing tool. When used the wrong way, they can have a negative impact on how people view your professional image. Read Article »

Signing Off! Email Signatures the Right Way

Nyla Smith | Tuesday, June 02, 2015

signatureIn this high-tech age, something as simple as an email signature should be a breeze to create on your computer. Think again! Although all email clients support these signatures, each interprets it differently. This causes the HTML email signature to be one of the most unpredictable beasts in the digital world.  Read Article »


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