Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

The Ambiguity Bias is Scaring Away Your Customers

Nyla Smith | Thursday, August 30, 2018

nervous customer ambiguity biasThe ambiguity effect can rear its ugly head without you even being aware of it. It can stop potential customers in their tracks and send them straight to your competitor. Fortunately there is an easy fix to this prevalent cognitive bias. With just a little effort on your end, minimizing this bias can yield great returns for your bottom line. Read Article »

Is Cognitive Load Ruining Your Website?

Nyla Smith | Thursday, May 31, 2018

who does web designLooking for an explanation for your website’s high bounce rate? Low conversion rate? Poor engagement? It could be due to cognitive overload — making your visitors’ brains work too hard. Here’s how to reduce cognitive load on your website to improve user experience and boost your business. Read Article »

Who Should You Hire to Build Your Website?

Nyla Smith | Tuesday, January 30, 2018

who does web designThese days, it seems everybody “does web design”. How do you know the best option for you? Read Article »

"Z" is for: Zapier

Nyla Smith | Tuesday, August 02, 2016

Have you ever wished you could accelerate your administrative tasks? Streamline your spreadsheets? Fast-track your follow-ups? Guess what — there’s a Zap for that. If you’ve never used or heard of Zapier, you may be working harder than you need to. Read on to see if Zapier is the life hack you’ve been dreaming of. Read Article »

How Nike Failed at User Testing

Nyla Smith | Thursday, June 30, 2016

Business owners can learn an important lesson from Nike’s latest showing at Wimbledon. Mainly that "just do it" should never supercede "just think it through". In this case, that means designing products with the end-user in mind; which, in the world of web design, comes in the form of user testing or user experience. Read Article »

The Power of One-Page Websites

Nyla Smith | Tuesday, April 12, 2016

We have all seen one-page websites in our Internet travels, but are they a trend worth latching on to? Read Article »

Is Your Website Ready for a Record-Breaking Black Friday?

Nyla Smith | Tuesday, October 27, 2015

If you own a business that sells products online, you’ve got exactly one month to get your website ready for Black Friday. So before the ghosts and princesses start knocking at your door this weekend, grab a handful of those fun-size Snickers for yourself and take a look at your business website. Is it ready for the impending virtual rush? Read Article »

"C" is for: Conversion Optimization

Nyla Smith | Tuesday, July 28, 2015

A B testingThere is an old saying, "If you build it, they will come." Even if this were true (it’s not, but), even if they come, you still need them to buy! When it comes to your website, having one is only the first step. The second step is getting people there. The third step is where conversion optimization comes in. Read Article »


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