Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

Fonts That Make Me Giddy: Catalina

Nyla Smith | Tuesday, November 04, 2014

Hand drawn fonts are all the rage right now, and I love it. In a digital age where everything is shiny and technical and precisely perfect, it is nice to be reminded of the freedom, the quirkiness, the imperfect humanity of the handmade. Read Article »

Branding Mistakes: Blending in with the crowd

Nyla Smith | Tuesday, October 14, 2014

stand out from the crowdWith 7 billion people in the world, it can be a daunting task to stand out from the crowd. While we like to think we are unique, so does everyone else…right? No less apparent in the business world, it can be difficult to differentiate between similar businesses. So, what makes one bug exterminator, or plumber, or dentist different from all the others in your city? What distinguishes your branding from your competitors? Read Article »

One simple way to raise more money for your nonprofit

Nyla Smith | Tuesday, September 30, 2014

Time versus moneyNonprofit organizations have a special marketing challenge: how to convince people to donate their hard-earned money. This is not just a marketing challenge; it's an organizational challenge, but marketing communication can make a big difference to the bottom line.  Read Article »

Is direct mail still a good strategy for you?

Nyla Smith | Tuesday, September 16, 2014

For a while now, we've heard that print advertising is dying. I don't believe it. Yes, it's true that online marketing is booming. However, that doesn't mean we leave print marketing in the dust — we just get smarter about using it. Read Article »

Why you should never underestimate "simple"

Nyla Smith | Tuesday, September 02, 2014

"I just need something simple." I can't tell you how often I hear these words when people approach me about a project. Some of these people are using "simple" as code for "inexpensive". However, other people are using "simple" to describe the desired function and experience. Huge difference; and here's why that matters.  Read Article »

Get creative with your business cards!

Nyla Smith | Tuesday, August 19, 2014

Creative business cardBusiness cards are, without a doubt, the most common marketing piece there is. But that doesn't mean it has to look common! Read on for a few creative business card ideas you may want to consider. Read Article »

Font vs Typeface — What's the difference?

Nyla Smith | Tuesday, August 12, 2014

If you're around a graphic designer for any length of time, you may notice them using the word "typeface". Smart guy (or gal) that you are, you eventually figure out that's just another word for "font".  Oh, but you're wrong. (Or are you?) Read Article »

Thou shalt not steal (images)

Nyla Smith | Tuesday, August 05, 2014

We all know stealing is wrong, right? What's a little ambiguous for some is what constitutes "stealing", particularly on the internet. If you're not familiar with internet copyright law, beware — what you don't know could cost you. Read Article »

What makes a good brochure design?

Nyla Smith | Tuesday, July 15, 2014

Brochures are so much fun to design. Why? Because the creative possibilities are endless! Let's take a look at what makes an effective brochure design and review factors you'll want to consider before your next brochure project. Read Article »

How to become a Graphic Designer

Nyla Smith | Tuesday, June 10, 2014

What does it take to be a graphic designer?  Is it a natural talent?  A degree? Technical ability? An artistic eye? Creative vision? The ability to solve problems?  Read Article »


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