Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

"Q" is for: QR Code

Nyla Smith | Tuesday, January 19, 2016

QR codes are soooo 2011. The QR code has been declared dead over and over again, but was it ever really alive? Let’s take a closer look at this misunderstood technology and you can decide for yourself. Read Article »

Fonts That Make Me Giddy: Rotundus

Nyla Smith | Tuesday, January 05, 2016

Modern and elegant, this condensed typeface feels classy and almost timeless. And yet, as all giddiness-inducing fonts do, it has a style all its own. Read Article »

The Secret Life of Sensations: How Design Affects Perception

Nyla Smith | Tuesday, December 22, 2015

Can something as basic as design affect customers’ perception of your product? Big. Fat. YES! But how, you ask? Take a peek behind the curtain and discover for yourself the psychological magic of “sensation transference.” Read Article »

"O" is for Offset Printing

Nyla Smith | Tuesday, December 01, 2015

I remember quite distinctly a time back in 2004, when this thing called 'digital printing’ was scoffed at by ‘real’ designers. It was cheap and produced inferior results as compared to traditional offset printing. Well now it’s almost 2016 and technology has come a long way. Is offset printing still the best way to print? Read Article »

"K" is for: Kerning

Nyla Smith | Tuesday, October 13, 2015

Let me let you in on a little trick of professional graphic designers. This little last-minute tweak can make a huge difference—and it’s a key factor separating the amateurs from the experts. Read Article »

A New Flag for New Zealand?

Nyla Smith | Tuesday, September 22, 2015

New Zealand is on the hunt for a new flag design. On September 1, after sifting through a mere 10,292 submissions, officials revealed the top four design contenders to replace the country’s flag. As opinions from New Zealanders on the proposed designs have been mixed and mostly negative, we have to ask – just what makes for a good flag design? Read Article »

"G" is for: Glossy

Nyla Smith | Tuesday, September 01, 2015

Ooh, shiny! Do you like gloss? Well, who doesn't? When deciding on the print options of your marketing materials, the question to go glossy or matte is a common one. It’s a simple enough question, but there are actually a few different ways to achieve a glossy look — any one of which can give you a different result. Read this before you order your next print job to make sure you know what you’re getting. Read Article »

"D" is for: Die Cutting

Nyla Smith | Tuesday, August 04, 2015

die cut business cardMost print pieces we see are solid and rectangular, but this doesn’t have to be the case. If you want to make an impression with a unique print piece, consider die cutting to add interest, increase memorability, and to reinforce your brand or a particular message.  Read Article »

Fonts That Make Me Giddy: Ropa Soft Pro

Nyla Smith | Tuesday, June 30, 2015

It's all about the curves. When you need a bold, yet feminine typeface, look no further than Ropa Soft Pro. No hard edges here, folks. Read Article »

How to Avoid Brand Schizophrenia

Nyla Smith | Tuesday, May 05, 2015

man in panicAre you a company that suffers from brand schizophrenia? While "branding" can be daunting, there is one tool that EVERY business of any size can use to put their best foot forward. Are you using it?  Read Article »


Keep reading: