Graphic Design & Web Development

Design - from all angles

A blog about design, though not in the strictest sense of the word. Marketing / branding resources and musings of a web and graphic designer who sees the world through Pantone-colored glasses and a 12-column responsive grid. {Subscribe to the RSS feed here: RSS}

Running on Default - Harmless or Risky?

Nyla Smith | Tuesday, August 16, 2016

It’s a wonderful thing to have choices. The reality, however, is that we often rely on the default instead of making conscious decisions to the contrary. This isn’t inherently a bad thing, but this tendency does affect all areas of our lives, including our business marketing. Read Article »

The Power of One-Page Websites

Nyla Smith | Tuesday, April 12, 2016

We have all seen one-page websites in our Internet travels, but are they a trend worth latching on to? Read Article »

"U" is for User Experience: Why Your Website is Not Your Own

Nyla Smith | Tuesday, March 29, 2016

So you dropped a few grand last year on a new website. You also paid for a domain name and some web hosting, both registered in your name. Congrats! You are now the proud owner of a website. Or are you? Read Article »

Is Your Website Ready for a Record-Breaking Black Friday?

Nyla Smith | Tuesday, October 27, 2015

If you own a business that sells products online, you’ve got exactly one month to get your website ready for Black Friday. So before the ghosts and princesses start knocking at your door this weekend, grab a handful of those fun-size Snickers for yourself and take a look at your business website. Is it ready for the impending virtual rush? Read Article »

"L" is for: Landing Page

Nyla Smith | Tuesday, October 20, 2015

Landing pages should be part of any online marketing strategy. They are an integral part of the sales/lead generation process. Learn why a website isn't enough and why you need landing pages to truly be successful in selling. Read Article »

"C" is for: Conversion Optimization

Nyla Smith | Tuesday, July 28, 2015

A B testingThere is an old saying, "If you build it, they will come." Even if this were true (it’s not, but), even if they come, you still need them to buy! When it comes to your website, having one is only the first step. The second step is getting people there. The third step is where conversion optimization comes in. Read Article »

"A" is for: Above the Fold

Nyla Smith | Tuesday, July 07, 2015

DIYSo often, when working on websites or landing pages, the client adamantly states, “We need to get all that above the fold.” I’m always curious if they’re saying it because they've heard it was an unbreakable rule, or if they have specific data to support their request. It’s important to know that “above the fold” alone is not a magic bullet for a successful page. Read Article »

Don't blame Google for your bad website

Nyla Smith | Tuesday, October 07, 2014

I came across a discussion on an online forum where a business owner was complaining that he spent all of his hard-earned money on Google AdWords yet saw nary a profit. He blasted Google, which (merited or not in other cases), I wasn't convinced was the real problem here. Read Article »

How to improve your website load time

Nyla Smith | Tuesday, September 09, 2014

Your brain has everything to do with why it's important to make sure your site loads quickly. Keep your customers coming by optimizing your site’s speed. Read Article »


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