Design - from all angles
A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: 
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How the Right Web Design Can Boost the Value of Your Digital Business
Guest Author | Monday, July 30, 2018
Web design is too often relegated to the world of aesthetics. But it’s not only about making
your site look pretty. Instead, good web design can be a powerful driver of business
performance and value. Here’s how: Read Article »
Is Cognitive Load Ruining Your Website?
Nyla Smith | Thursday, May 31, 2018
Looking for an explanation for your website’s high bounce rate? Low conversion rate? Poor engagement? It could be due to cognitive overload — making your visitors’ brains work too hard. Here’s how to reduce cognitive load on your website to improve user experience and boost your business. Read Article »
Running on Default - Harmless or Risky?
Nyla Smith | Tuesday, August 16, 2016
It’s a wonderful thing to have choices. The reality, however, is that we often rely on the default instead of making conscious decisions to the contrary. This isn’t inherently a bad thing, but this tendency does affect all areas of our lives, including our business marketing. Read Article »
The Power of One-Page Websites
Nyla Smith | Tuesday, April 12, 2016
We have all seen one-page websites in our Internet travels, but are they a trend worth latching on to? Read Article »
"U" is for User Experience: Why Your Website is Not Your Own
Nyla Smith | Tuesday, March 29, 2016
So you dropped a few grand last year on a new website. You also paid for a domain name and some web hosting, both registered in your name. Congrats! You are now the proud owner of a website. Or are you? Read Article »
Is Your Website Ready for a Record-Breaking Black Friday?
Nyla Smith | Tuesday, October 27, 2015
If you own a business that sells products online, you’ve got exactly one month to get your website ready for Black Friday. So before the ghosts and princesses start knocking at your door this weekend, grab a handful of those fun-size Snickers for yourself and take a look at your business website. Is it ready for the impending virtual rush? Read Article »
"L" is for: Landing Page
Nyla Smith | Tuesday, October 20, 2015
Landing pages should be part of any online marketing strategy. They are an integral part of the sales/lead generation process. Learn why a website isn't enough and why you need landing pages to truly be successful in selling. Read Article »
"C" is for: Conversion Optimization
Nyla Smith | Tuesday, July 28, 2015
There is an old saying, "If you build it, they will come." Even if this were true (it’s not, but), even if they come, you still need them to buy! When it comes to your website, having one is only the first step. The second step is getting people there. The third step is where conversion optimization comes in. Read Article »
"A" is for: Above the Fold
Nyla Smith | Tuesday, July 07, 2015
