Graphic Design & Web Development

Design - from all angles

A blog about design, though not in the strictest sense of the word. Marketing / branding resources and musings of a web and graphic designer who sees the world through Pantone-colored glasses and a 12-column responsive grid. {Subscribe to the RSS feed here: RSS}

Interview with a Lover Brand: McAllister Writing & Editing

Nyla Smith | Wednesday, August 31, 2016

“Lovers thrive on authenticity and genuine human connections, and that is our strength. When we talk to others about ourselves or our businesses, our passion and dedication shine through and draw people to us.” Read Article »

Brand Archetypes — Meet the Explorer

Nyla Smith | Tuesday, April 05, 2016

Finding oneself — self-realization through discovery — is the ultimate goal of the Explorer.  In our Western culture, the Explorer archetype is an undercurrent running through all of society. Brands that spring forth from this current are those that speak to the need for freedom, adventure, and independence.
 Read Article »

"U" is for User Experience: Why Your Website is Not Your Own

Nyla Smith | Tuesday, March 29, 2016

So you dropped a few grand last year on a new website. You also paid for a domain name and some web hosting, both registered in your name. Congrats! You are now the proud owner of a website. Or are you? Read Article »

"T" is for Typo: Why Good Grammar is Good for Business

Nyla Smith | Tuesday, March 15, 2016

Possibly the most expensive typo in history was made by NASA in 1962. The omission of a single hyphen in a mathematical calculation resulted in the destruction of Mariner 1 mere minutes after launch and cost $80 million. While your typos may not cause rockets to explode midair, they could keep your profits from skyrocketing. Read Article »

"S" is for: Spec Work

Nyla Smith | Tuesday, March 01, 2016

“I decided to go into business so that I could work for free,” said no one ever. But is all free work created equal? Read Article »

"J" is for: Joy

Nyla Smith | Tuesday, October 06, 2015

As we make our way through the ABC's of marketing and design terminology, you wouldn't naturally assume that "joy" would be on that list. But it is, for two reasons, and let me tell you what they are. Read Article »

"E" is for: Email Marketing

Nyla Smith | Tuesday, August 11, 2015

email marketing strategyPrior to 1971, nobody knew what email was. In 2012, we sent 294 BILLION emails per day. Love it or hate it, email is now a part of our daily lives. For businesses, email is one of the primary marketing vehicles for reaching customers. It is a cost-effective way to send targeted, personalized, and automated messages. Read Article »

Branding Mistakes: Overlooking the little moments

Nyla Smith | Tuesday, July 21, 2015

Have you ever been to a magic show?It’s pretty captivating, right? The conclusion of every magic trick is that special moment — the prestige, the climax of the trick — that leaves you mesmerized with delight and amazement at What. Just. Happened?! As a brand, you want to do the same thing. No, not deceive people with smoke and mirrors, but delight your audience. How do you do that? By capitalizing on the little moments. Read Article »

Quality, Speed, and Price. Choose 3?

Nyla Smith | Wednesday, August 31, 2011

venn diagram with three circlesNope, pick two. You may have heard it before; it's certainly not a new concept. (There are plenty of variations floating about: quality, time, money; quality, service, cost; good, fast, cheap.. it's all the same.) Read Article »

Designing Stop Signs

Nyla Smith | Wednesday, February 09, 2011

I've worked with all kinds of people.  Some people turn out to be very opinionated. Some people constantly call back with "just one more tiny change" each time they've gotten any type of feedback from others. Some people want to use neon green even if neon green is absolutely the wrong color to use, simply because neon green is their favorite color. Get my drift? Read Article »


Keep reading: