Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

Stop Annoying People with your Email Signature

Nyla Smith | Tuesday, June 16, 2015

annoyed at computerEmail signatures help to tell your contacts about your company and more importantly, how to stay in touch with you! When used correctly, they can be a very valuable marketing tool. When used the wrong way, they can have a negative impact on how people view your professional image. Read Article »

Color: It's All in Your Head

Nyla Smith | Tuesday, June 09, 2015

eye with color wheelHere's something to consider...if a tree falls in the forest and nobody is there to see it, did it have a color? There's no denying that color is all around us, but how we perceive it is all in the eye of the beholder.  Read Article »

Signing Off! Email Signatures the Right Way

Nyla Smith | Tuesday, June 02, 2015

signatureIn this high-tech age, something as simple as an email signature should be a breeze to create on your computer. Think again! Although all email clients support these signatures, each interprets it differently. This causes the HTML email signature to be one of the most unpredictable beasts in the digital world.  Read Article »

Branding Mistakes: Targeting Everyone, Reaching No One

Nyla Smith | Tuesday, May 12, 2015

As you're developing your brand, one of the first questions you'll need to answer is,"Who am I doing this for?" Defining and reaching your target audience will be your main challenges. If you think you need to target every Tom, Dick, and Harriet in the world, then you may be in for a rude awakening.  Read Article »

How to Avoid Brand Schizophrenia

Nyla Smith | Tuesday, May 05, 2015

man in panicAre you a company that suffers from brand schizophrenia? While "branding" can be daunting, there is one tool that EVERY business of any size can use to put their best foot forward. Are you using it?  Read Article »

Branding Mistakes: Blending in with the crowd

Nyla Smith | Tuesday, October 14, 2014

stand out from the crowdWith 7 billion people in the world, it can be a daunting task to stand out from the crowd. While we like to think we are unique, so does everyone else…right? No less apparent in the business world, it can be difficult to differentiate between similar businesses. So, what makes one bug exterminator, or plumber, or dentist different from all the others in your city? What distinguishes your branding from your competitors? Read Article »

What we can learn from Google's Doodles

Nyla Smith | Tuesday, September 23, 2014

Google DoodleYou may have admired Google’s fantastically fluid logo without giving it more than a passing thought. A couple of keywords in the search box and you’re ready to explore the infinite wisdom of the World Wide Web. But before you go, why not take a minute to learn a lesson or two from those innovative Doodles?   Read Article »

Branding Mistakes: Forgetting that small can be BIG

Nyla Smith | Tuesday, August 26, 2014

chihuahua: small can be bigA while back, I watched a video entitled Top 5 Small Business Branding Mistakes. It was a great overview, particularly for startups or microbusinesses. Here's a quick recap of common branding mistakes. Read Article »

Get creative with your business cards!

Nyla Smith | Tuesday, August 19, 2014

Creative business cardBusiness cards are, without a doubt, the most common marketing piece there is. But that doesn't mean it has to look common! Read on for a few creative business card ideas you may want to consider. Read Article »

Trademarking your logo — is it necessary?

Nyla Smith | Tuesday, July 29, 2014

On occasion, after designing a logo, I have people ask if they need to trademark it, and if I can do it for them. You'd think a simple question would have a simple answer, but there's a little more to it than that...  Read Article »


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