Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

Gamification for the Win: How to Cash in on the Most Irresistible Form of Marketing There Is

Nyla Smith | Thursday, November 01, 2018

retro video game interfaceThe satisfaction of accomplishment or achievement. The pride of overcoming an obstacle or challenge. The excitement of winning or receiving a prize. Or just the euphoria of scoring big with dumb luck. One thing that ties all these together? Gamification. And it can be the best thing that ever happened to your marketing.  Read Article »

Marketing vs. Branding: What's the Difference?

Nyla Smith | Friday, September 28, 2018

woman unsure about branding vs marketingThe terms branding and marketing are sometimes used interchangeably. This is understandable — they are inextricably tied together — but they’re not the same thing. Here's why that matters, and how to know which one you need. Read Article »

Brand Archetype FAQ: How do I pick my primary brand archetype?

Nyla Smith | Thursday, June 28, 2018

Is your archetype "chosen" or is it "revealed"? Yes and yes. Hmm. Well…if you can pick your own archetype, how do you go about doing that? Your brand archetype impacts everything about your business. Here's how to choose wisely.   Read Article »

Brand Archetype FAQ: Will our archetype change based on the products we offer?”

Nyla Smith | Monday, April 30, 2018

Another variation of the question is “Can/Should/How do we introduce new product offerings if they don’t align with our current brand archetype?”  Read Article »

Brand Archetype FAQ: We had multiple people in our organization take the brand personality quiz, and we got different results. What does this mean?”

Nyla Smith | Tuesday, February 27, 2018

Many times, when we talk about brand, we focus on the experience of your customers in relation to their interactions with you. But brand is also critical internally. The culture of your organization has everything to do with how your brand is perceived externally, so it’s important for it to be well established. Read Article »

Who Should You Hire to Build Your Website?

Nyla Smith | Tuesday, January 30, 2018

who does web designThese days, it seems everybody “does web design”. How do you know the best option for you? Read Article »

The Brand Story of Betty Crocker (And What We Can Learn From It)

Nyla Smith | Friday, November 24, 2017

The year is 1950. Scarcely a kitchen in America is immune from the allure of Betty. Fast forward nearly seventy years, and Betty Crocker is still a staple in U.S. homes. What can we learn from this iconic brand? Read Article »

Brand Archetype FAQ: "Will my brand archetype ever change?"

Nyla Smith | Monday, October 30, 2017

The strongest brands thrive due to three important factors: authenticity, visibility, and… consistency. Yet, in life it seems the only constant is change. How does a brand's archetype fit into this? Read Article »

Brand Archetype FAQ: "Do my target customers have the same archetype as my brand?"

Nyla Smith | Thursday, August 31, 2017

We’ve heard the familiar saying “opposites attract” but we've also heard “like attracts like.” When it comes to brand archetypes, which is true regarding our target audience? Read Article »

Brand Archetype FAQ: I’m a solopreneur. Is there a difference between my personal brand and the brand archetype of my business?

Nyla Smith | Monday, July 31, 2017

Whether you’re a solopreneur or a CEO, you may have wondered at some point where the line is between your personal brand and the business you represent. How do you separate the two? Read Article »


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