Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

"F" is for: Favicon

Nyla Smith | Tuesday, August 18, 2015

A favicon (the term is a mashup of “favorites icon”) is one of those little details that should be a part of your visual brand. Go the extra step to reinforce your visual brand and enhance your users' experience of browsing your website by creating a custom favicon. Read Article »

"E" is for: Email Marketing

Nyla Smith | Tuesday, August 11, 2015

email marketing strategyPrior to 1971, nobody knew what email was. In 2012, we sent 294 BILLION emails per day. Love it or hate it, email is now a part of our daily lives. For businesses, email is one of the primary marketing vehicles for reaching customers. It is a cost-effective way to send targeted, personalized, and automated messages. Read Article »

"D" is for: Die Cutting

Nyla Smith | Tuesday, August 04, 2015

die cut business cardMost print pieces we see are solid and rectangular, but this doesn’t have to be the case. If you want to make an impression with a unique print piece, consider die cutting to add interest, increase memorability, and to reinforce your brand or a particular message.  Read Article »

"C" is for: Conversion Optimization

Nyla Smith | Tuesday, July 28, 2015

A B testingThere is an old saying, "If you build it, they will come." Even if this were true (it’s not, but), even if they come, you still need them to buy! When it comes to your website, having one is only the first step. The second step is getting people there. The third step is where conversion optimization comes in. Read Article »

"B" is for: Browser

Nyla Smith | Tuesday, July 14, 2015

browsersWhen you're on your computer, you undoubtedly spend a lot of time inside of a browser. You probably have one you're accustomed to and stick with it without much thought. But have you ever considered how many different browsers are available to you? Maybe more than you think! Let's take a look at the possibilities. Read Article »

"A" is for: Above the Fold

Nyla Smith | Tuesday, July 07, 2015

DIYSo often, when working on websites or landing pages, the client adamantly states, “We need to get all that above the fold.” I’m always curious if they’re saying it because they've heard it was an unbreakable rule, or if they have specific data to support their request. It’s important to know that “above the fold” alone is not a magic bullet for a successful page. Read Article »


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