Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

"P" is for: Pantone 2016 Color(s) of the Year!

Nyla Smith | Tuesday, December 08, 2015

For the first time ever, Pantone’s Color of the Year is a duo. That’s right, the color for 2016 is actually two — Rose Quartz and Serenity. Another notable “first” is that it represents a departure from the usual bold rich color typically given this honor, being the first pastel shades in a decade. This is quite a shift from the norm — what does it mean? Read Article »

"O" is for Offset Printing

Nyla Smith | Tuesday, December 01, 2015

I remember quite distinctly a time back in 2004, when this thing called 'digital printing’ was scoffed at by ‘real’ designers. It was cheap and produced inferior results as compared to traditional offset printing. Well now it’s almost 2016 and technology has come a long way. Is offset printing still the best way to print? Read Article »

"N" is for Negative Space (How to Use Gestalt Theory for a Memorable Logo)

Nyla Smith | Tuesday, November 24, 2015

Don’t be fooled by the term “negative space.” When it comes to logo design, negative space can be used in very positive ways. As with many other aspects of design, we can look to the field of psychology for insight on how to use negative space to create a memorable logo. Read Article »

"M" is for: Monochromatic (One is the Loveliest Color)

Nyla Smith | Tuesday, November 17, 2015

It was September of 1965 when the color television revolution changed the world. Programming previously watched in shades of gray was now bursting in full color for all to see! It’s understandable that we are drawn to color; we equate it with life and vibrancy. So when I tell you that monochromatic has merits, don’t tune me out just yet!  Read Article »

"L" is for: Landing Page

Nyla Smith | Tuesday, October 20, 2015

Landing pages should be part of any online marketing strategy. They are an integral part of the sales/lead generation process. Learn why a website isn't enough and why you need landing pages to truly be successful in selling. Read Article »

"K" is for: Kerning

Nyla Smith | Tuesday, October 13, 2015

Let me let you in on a little trick of professional graphic designers. This little last-minute tweak can make a huge difference—and it’s a key factor separating the amateurs from the experts. Read Article »

"J" is for: Joy

Nyla Smith | Tuesday, October 06, 2015

As we make our way through the ABC's of marketing and design terminology, you wouldn't naturally assume that "joy" would be on that list. But it is, for two reasons, and let me tell you what they are. Read Article »

"I" is for: Italic (Faux vs. True)

Nyla Smith | Tuesday, September 15, 2015

The Leaning Tower of Pisa is a larger-than-life illustration of "when bad italics happen to good fonts." This Leaning Tower Phenomenon, if you will, often occurs as a byproduct of good people who just don't know any better. Read on to make sure you're not committing this typographical sin. Read Article »

"H" is for: Hexadecimal

Nyla Smith | Tuesday, September 08, 2015

Do you ever find yourself frustrated over color? For instance, do you know how to ensure that your brand colors will be consistent across every form of advertising that you use — from your print to your online marketing efforts? Here is a quick lesson that can help. Read Article »

"G" is for: Glossy

Nyla Smith | Tuesday, September 01, 2015

Ooh, shiny! Do you like gloss? Well, who doesn't? When deciding on the print options of your marketing materials, the question to go glossy or matte is a common one. It’s a simple enough question, but there are actually a few different ways to achieve a glossy look — any one of which can give you a different result. Read this before you order your next print job to make sure you know what you’re getting. Read Article »


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