Graphic Design & Web Development

Design - from all angles

A blog about design, though not in the strictest sense of the word. Marketing / branding resources and musings of a web and graphic designer who sees the world through Pantone-colored glasses and a 12-column responsive grid. {Subscribe to the RSS feed here: RSS}

7 Things You Need to Know Before Paying for a Website

Nyla Smith | Tuesday, May 30, 2017

In 10+ years of developing websites, I’ve come across a lot of assumptions. And you know what they say about those. So if you’re in the market for a new website, the following seven questions should help make the most of the experience. Read Article »

Running on Default - Harmless or Risky?

Nyla Smith | Tuesday, August 16, 2016

It’s a wonderful thing to have choices. The reality, however, is that we often rely on the default instead of making conscious decisions to the contrary. This isn’t inherently a bad thing, but this tendency does affect all areas of our lives, including our business marketing. Read Article »

"Z" is for: Zapier

Nyla Smith | Tuesday, August 02, 2016

Have you ever wished you could accelerate your administrative tasks? Streamline your spreadsheets? Fast-track your follow-ups? Guess what — there’s a Zap for that. If you’ve never used or heard of Zapier, you may be working harder than you need to. Read on to see if Zapier is the life hack you’ve been dreaming of. Read Article »

Why SEO is a Partnership

Nyla Smith | Tuesday, November 03, 2015

Search Engine Optimization (SEO) encompasses a lot. Like a big mutant octopus with too many arms to count, SEO's various components can seem overwhelming at times. Don’t be intimidated! There are easy things that you as a website owner should and can do to help your site rise in the rankings. Read Article »

"C" is for: Conversion Optimization

Nyla Smith | Tuesday, July 28, 2015

A B testingThere is an old saying, "If you build it, they will come." Even if this were true (it’s not, but), even if they come, you still need them to buy! When it comes to your website, having one is only the first step. The second step is getting people there. The third step is where conversion optimization comes in. Read Article »

Mobilegeddon. Is the sky falling?

Nyla Smith | Tuesday, April 28, 2015

man in panicGoogle is at it again. Just when you thought your website was safe, they decided to make changes! That's right! As of April 21st, Google has decided to start giving mobile-friendly websites higher search rankings.  Read Article »

When NOT to use a prebuilt WordPress theme

Nyla Smith | Wednesday, May 28, 2014

If you do a Google search for "WordPress themes", you'll be inundated with results. In the days of the ever-present WordPress theme, why would you ever need to have a custom solution developed? Two reasons. Read Article »


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