Design - from all angles
A blog about design, though not in the strictest sense of the word. Marketing / branding resources and musings of a web and graphic designer who sees the world through Pantone-colored glasses and a 12-column responsive grid. {Subscribe to the RSS feed here: 
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Brand Archetype FAQ: “How do I know my brand archetype is accurate?”
Nyla Smith | Thursday, April 27, 2017
The brand personality quiz is a great starting point for determining your brand archetype. However, since it’s you taking the quiz, that means your results are sometimes skewed to your “insider” perspective or your personal whims. To confirm your results for your brand, you need to go a step further. Read Article »
"R" is for: Robots
Nyla Smith | Tuesday, February 02, 2016
Robots may not rule the world just yet, but they do rule the Internet. What do robots have to do with the World Wide Web? Let me explain. Read Article »
"Q" is for: QR Code
Nyla Smith | Tuesday, January 19, 2016
QR codes are soooo 2011. The QR code has been declared dead over and over again, but was it ever really alive? Let’s take a closer look at this misunderstood technology and you can decide for yourself. Read Article »
Why SEO is a Partnership
Nyla Smith | Tuesday, November 03, 2015
Search Engine Optimization (SEO) encompasses a lot. Like a big mutant octopus with too many arms to count, SEO's various components can seem overwhelming at times. Don’t be intimidated! There are easy things that you as a website owner should and can do to help your site rise in the rankings. Read Article »
Is Your Website Ready for a Record-Breaking Black Friday?
Nyla Smith | Tuesday, October 27, 2015
If you own a business that sells products online, you’ve got exactly one month to get your website ready for Black Friday. So before the ghosts and princesses start knocking at your door this weekend, grab a handful of those fun-size Snickers for yourself and take a look at your business website. Is it ready for the impending virtual rush? Read Article »
"J" is for: Joy
Nyla Smith | Tuesday, October 06, 2015
As we make our way through the ABC's of marketing and design terminology, you wouldn't naturally assume that "joy" would be on that list. But it is, for two reasons, and let me tell you what they are. Read Article »
"C" is for: Conversion Optimization
Nyla Smith | Tuesday, July 28, 2015
There is an old saying, "If you build it, they will come." Even if this were true (it’s not, but), even if they come, you still need them to buy! When it comes to your website, having one is only the first step. The second step is getting people there. The third step is where conversion optimization comes in. Read Article »
"A" is for: Above the Fold
Nyla Smith | Tuesday, July 07, 2015
So often, when working on websites or landing pages, the client adamantly states, “We need to get all that above the fold.” I’m always curious if they’re saying it because they've heard it was an unbreakable rule, or if they have specific data to support their request. It’s important to know that “above the fold” alone is not a magic bullet for a successful page. Read Article »
Content with a (Re-) Purpose
Nyla Smith | Tuesday, May 26, 2015
