Graphic Design & Web Development

Design - from all angles

A blog about design, though not in the strictest sense of the word. Marketing / branding resources and musings of a web and graphic designer who sees the world through Pantone-colored glasses and a 12-column responsive grid. {Subscribe to the RSS feed here: RSS}

Brand Archetypes — Meet the Magician

Nyla Smith | Tuesday, March 22, 2016

Transformation, change, renewal, metamorphosis, magic. No matter how you say it, the Magician archetype leaves others standing in amazement. Characterized by curiosity and foundational knowledge, the Magician finds solutions in science or the supernatural to create something from nothing — or turn a mess into a miracle. Read Article »

Brand Archetypes — Meet the Lover

Nyla Smith | Tuesday, February 09, 2016

Intimacy and connection — no man is an island. People want to feel special and Lover brands exist to meet this need. In this journey we call life, what’s love got to do with it? Everything. Read Article »

Brand Archetypes — Meet the Caregiver

Nyla Smith | Tuesday, December 29, 2015

The Caregiver brand archetype can be summed up in two words: compassionate and self-sacrificing. Picture the empathetic nurse or the helpful concierge, and you will see how the Caregiver archetype is a personality fit for brands which aim to nurture or serve others, from healthcare, to nonprofit, to hospitality industries. Read Article »

Brand Archetypes — Meet the Innocent

Nyla Smith | Tuesday, December 15, 2015

The cute kid, the dreamer, the optimist, the do-gooder. What do they all have in common? They are manifestations of the Innocent brand archetype, used by corporations to speak to two often unmet needs in our fast-paced, hectic lives – simplicity and happiness. Read Article »

Grammar police, unite!

Nyla Smith | Monday, July 25, 2011

AAHHHHHHH!! That's my reaction to this image. Do you see it? Can you understand why I look at this and want to pull out my hair? Read Article »

Pretty bird, pretty bird!

Nyla Smith | Thursday, June 09, 2011

Sometimes, if you call me up, you may hear a voice in the background. This voice may say "Drink your water", or "Xooma Worldwide", or "I love you", or...just shriek obnoxiously. (Yes, I love that.) Read Article »

My Personal Philosophy

Nyla Smith | Thursday, January 20, 2011

I have a design philosophy.  This isn't it.   Read Article »


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