Design - from all angles
A blog about design, though not in the strictest sense of the word. Marketing / branding resources and musings of a web and graphic designer who sees the world through Pantone-colored glasses and a 12-column responsive grid. {Subscribe to the RSS feed here: 
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Brand Archetypes — Meet the Lover
Nyla Smith | Tuesday, February 09, 2016
Intimacy and connection — no man is an island. People want to feel special and Lover brands exist to meet this need. In this journey we call life, what’s love got to do with it? Everything. Read Article »
Brand Archetypes — Meet the Caregiver
Nyla Smith | Tuesday, December 29, 2015
The Caregiver brand archetype can be summed up in two words: compassionate and self-sacrificing. Picture the empathetic nurse or the helpful concierge, and you will see how the Caregiver archetype is a personality fit for brands which aim to nurture or serve others, from healthcare, to nonprofit, to hospitality industries. Read Article »
Brand Archetypes — Meet the Innocent
Nyla Smith | Tuesday, December 15, 2015
