Graphic Design & Web Development

Design - from all angles

A blog about design, though not in the strictest sense of the word. Marketing / branding resources and musings of a web and graphic designer who sees the world through Pantone-colored glasses and a 12-column responsive grid. {Subscribe to the RSS feed here: RSS}

"Z" is for: Zapier

Nyla Smith | Tuesday, August 02, 2016

Have you ever wished you could accelerate your administrative tasks? Streamline your spreadsheets? Fast-track your follow-ups? Guess what — there’s a Zap for that. If you’ve never used or heard of Zapier, you may be working harder than you need to. Read on to see if Zapier is the life hack you’ve been dreaming of. Read Article »

"Y" is for: YouTube

Nyla Smith | Tuesday, June 21, 2016

Could YouTube be the magic bullet for all of your marketing goals? In all honesty, you could develop your entire business marketing plan around YouTube. I’m not saying you should do that, but since YouTube is recognized as the second largest search engine, you might want to think twice before you decide to ignore it. Read Article »

"X" is for: X-factor

Nyla Smith | Tuesday, June 14, 2016

No, I’m not referring to the singing competition with the ever-delightful Simon Cowell. Good news: you don’t need to be able to sing or perform in order for your brand to have an x-factor. Do you know what yours is? Read Article »

"W" is for Watermark

Nyla Smith | Tuesday, May 10, 2016

Watermarks grace dollar bills, important documents, and checks and are there to prove authenticity, origin, or ownership. But what role do they play in online images and your marketing images?  Read Article »

"V" is for Vector

Nyla Smith | Wednesday, April 27, 2016

You just got off the phone with your graphic designer and your head is swimming with terms like vector, bitmap, and raster. Even though it may have sounded like it, your designer wasn’t speaking a foreign language! Let’s look at these different image types and clear up the confusion. Read Article »

"U" is for User Experience: Why Your Website is Not Your Own

Nyla Smith | Tuesday, March 29, 2016

So you dropped a few grand last year on a new website. You also paid for a domain name and some web hosting, both registered in your name. Congrats! You are now the proud owner of a website. Or are you? Read Article »

"T" is for Typo: Why Good Grammar is Good for Business

Nyla Smith | Tuesday, March 15, 2016

Possibly the most expensive typo in history was made by NASA in 1962. The omission of a single hyphen in a mathematical calculation resulted in the destruction of Mariner 1 mere minutes after launch and cost $80 million. While your typos may not cause rockets to explode midair, they could keep your profits from skyrocketing. Read Article »

"S" is for: Spec Work

Nyla Smith | Tuesday, March 01, 2016

“I decided to go into business so that I could work for free,” said no one ever. But is all free work created equal? Read Article »

"R" is for: Robots

Nyla Smith | Tuesday, February 02, 2016

Robots may not rule the world just yet, but they do rule the Internet. What do robots have to do with the World Wide Web? Let me explain. Read Article »

"Q" is for: QR Code

Nyla Smith | Tuesday, January 19, 2016

QR codes are soooo 2011. The QR code has been declared dead over and over again, but was it ever really alive? Let’s take a closer look at this misunderstood technology and you can decide for yourself. Read Article »


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