Graphic Design & Web Development

Design - from all angles

A blog about design, though not in the strictest sense of the word. Marketing / branding resources and musings of a web and graphic designer who sees the world through Pantone-colored glasses and a 12-column responsive grid. {Subscribe to the RSS feed here: RSS}

Email Scams Targeting Business Owners

Nyla Smith | Tuesday, March 08, 2016

What's that your momma always said? “If it seems too good to be true, it probably is.” But ma! The flip side — "don't look a gift horse in the mouth", right? No. That's not even what that means. Listen to your mother and beware this common email scam. Read Article »

"S" is for: Spec Work

Nyla Smith | Tuesday, March 01, 2016

“I decided to go into business so that I could work for free,” said no one ever. But is all free work created equal? Read Article »

Brand Archetypes — Meet the Hero

Nyla Smith | Tuesday, February 23, 2016

The courageous triumph over adversity is the defining characteristic of the Hero archetype. Finding deep satisfaction, exhilaration, and purpose in this feat, the Hero archetype displays great tenacity to achieve it, with a “never give up” attitude. We’ve all been inspired — or saved — by a hero… where would we be without them?  Read Article »

Balancing Marketing with Social Responsibility

Nyla Smith | Tuesday, February 16, 2016

Sir Isaac Newton’s third law of physics states that every action has a reaction. But you don’t have to get beaned on the head with an apple to realize the universal laws of physics also apply to marketing.  Read Article »

Brand Archetypes — Meet the Lover

Nyla Smith | Tuesday, February 09, 2016

Intimacy and connection — no man is an island. People want to feel special and Lover brands exist to meet this need. In this journey we call life, what’s love got to do with it? Everything. Read Article »

"R" is for: Robots

Nyla Smith | Tuesday, February 02, 2016

Robots may not rule the world just yet, but they do rule the Internet. What do robots have to do with the World Wide Web? Let me explain. Read Article »

Brand Archetype — Meet the Creator

Nyla Smith | Tuesday, January 26, 2016

Seemingly oxymoronic by nature, the Creator archetype desires freedom while at the same time deeply motivated by control. Hanging in this delicate balance, we find visionary and innovative brands that value imagination and self-expression, particularly in the fields of the arts, design, marketing, and technology.  Read Article »

"Q" is for: QR Code

Nyla Smith | Tuesday, January 19, 2016

QR codes are soooo 2011. The QR code has been declared dead over and over again, but was it ever really alive? Let’s take a closer look at this misunderstood technology and you can decide for yourself. Read Article »

Brand Archetypes — Meet the Sage

Nyla Smith | Tuesday, January 12, 2016

What is truth? If you are the Sage brand archetype, this is the question that keeps you up at night. A perfectionist by nature, the Sage won’t settle for ambiguity and is on a mission to analyze everything to find the right answer and share it with others. News outlets, museums, and universities fall under the Sage archetype. Read Article »

Fonts That Make Me Giddy: Rotundus

Nyla Smith | Tuesday, January 05, 2016

Modern and elegant, this condensed typeface feels classy and almost timeless. And yet, as all giddiness-inducing fonts do, it has a style all its own. Read Article »


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