Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

"V" is for Vector

Nyla Smith | Wednesday, April 27, 2016

You just got off the phone with your graphic designer and your head is swimming with terms like vector, bitmap, and raster. Even though it may have sounded like it, your designer wasn’t speaking a foreign language! Let’s look at these different image types and clear up the confusion. Read Article »

The Power of One-Page Websites

Nyla Smith | Tuesday, April 12, 2016

We have all seen one-page websites in our Internet travels, but are they a trend worth latching on to? Read Article »

Brand Archetypes — Meet the Explorer

Nyla Smith | Tuesday, April 05, 2016

Finding oneself — self-realization through discovery — is the ultimate goal of the Explorer.  In our Western culture, the Explorer archetype is an undercurrent running through all of society. Brands that spring forth from this current are those that speak to the need for freedom, adventure, and independence.
 Read Article »

"U" is for User Experience: Why Your Website is Not Your Own

Nyla Smith | Tuesday, March 29, 2016

So you dropped a few grand last year on a new website. You also paid for a domain name and some web hosting, both registered in your name. Congrats! You are now the proud owner of a website. Or are you? Read Article »

Brand Archetypes — Meet the Magician

Nyla Smith | Tuesday, March 22, 2016

Transformation, change, renewal, metamorphosis, magic. No matter how you say it, the Magician archetype leaves others standing in amazement. Characterized by curiosity and foundational knowledge, the Magician finds solutions in science or the supernatural to create something from nothing — or turn a mess into a miracle. Read Article »

"T" is for Typo: Why Good Grammar is Good for Business

Nyla Smith | Tuesday, March 15, 2016

Possibly the most expensive typo in history was made by NASA in 1962. The omission of a single hyphen in a mathematical calculation resulted in the destruction of Mariner 1 mere minutes after launch and cost $80 million. While your typos may not cause rockets to explode midair, they could keep your profits from skyrocketing. Read Article »

Email Scams Targeting Business Owners

Nyla Smith | Tuesday, March 08, 2016

What's that your momma always said? “If it seems too good to be true, it probably is.” But ma! The flip side — "don't look a gift horse in the mouth", right? No. That's not even what that means. Listen to your mother and beware this common email scam. Read Article »

"S" is for: Spec Work

Nyla Smith | Tuesday, March 01, 2016

“I decided to go into business so that I could work for free,” said no one ever. But is all free work created equal? Read Article »

Brand Archetypes — Meet the Hero

Nyla Smith | Tuesday, February 23, 2016

The courageous triumph over adversity is the defining characteristic of the Hero archetype. Finding deep satisfaction, exhilaration, and purpose in this feat, the Hero archetype displays great tenacity to achieve it, with a “never give up” attitude. We’ve all been inspired — or saved — by a hero… where would we be without them?  Read Article »

Balancing Marketing with Social Responsibility

Nyla Smith | Tuesday, February 16, 2016

Sir Isaac Newton’s third law of physics states that every action has a reaction. But you don’t have to get beaned on the head with an apple to realize the universal laws of physics also apply to marketing.  Read Article »


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