Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

Reading the Signs: Design on the Road

Nyla Smith | Tuesday, July 12, 2016

Want a surefire way to get graphic designers all riled up? Replace a good typeface with a bad one… all over America. Read Article »

Interview with a Magician Brand: Crystal Cosmopolitan

Nyla Smith | Wednesday, July 06, 2016

“The greater joy and positive personal transformations we create, the greater the amount of energy we will have to help others, and the greater positive energetic imprint we will leave in this world as our legacy.” Read Article »

How Nike Failed at User Testing

Nyla Smith | Thursday, June 30, 2016

Business owners can learn an important lesson from Nike’s latest showing at Wimbledon. Mainly that "just do it" should never supercede "just think it through". In this case, that means designing products with the end-user in mind; which, in the world of web design, comes in the form of user testing or user experience. Read Article »

"Y" is for: YouTube

Nyla Smith | Tuesday, June 21, 2016

Could YouTube be the magic bullet for all of your marketing goals? In all honesty, you could develop your entire business marketing plan around YouTube. I’m not saying you should do that, but since YouTube is recognized as the second largest search engine, you might want to think twice before you decide to ignore it. Read Article »

"X" is for: X-factor

Nyla Smith | Tuesday, June 14, 2016

No, I’m not referring to the singing competition with the ever-delightful Simon Cowell. Good news: you don’t need to be able to sing or perform in order for your brand to have an x-factor. Do you know what yours is? Read Article »

Brand Archetypes — Meet the Outlaw

Nyla Smith | Tuesday, June 07, 2016

We all have a wild side, and the Outlaw brand archetype taps into our deep desire for nonconformity, to the point of rebellion. The Outlaw throws aside societal norms and seeks to destroy, if only to build things up again the way they should be. Viva la revolución! Read Article »

Brand Archetypes — Meet the Ruler

Nyla Smith | Tuesday, May 24, 2016

Just think where we’d be without structure and order in our lives. While power, control, and authority may be easy to abuse, chaos still needs to be managed. Brands that are able to provide the world with the security and stability we all desire are the ones that earn the title of Ruler. Read Article »

Brand Archetypes — Meet the Jester

Nyla Smith | Tuesday, May 17, 2016

Who doesn’t like to have fun?! The role of the Jester archetype is to bring everybody together to play and appreciate the joy in life. As the ultimate entertainer, the Jester is able to make people feel good — a feeling that any brand would like to have associated with it. Read Article »

"W" is for Watermark

Nyla Smith | Tuesday, May 10, 2016

Watermarks grace dollar bills, important documents, and checks and are there to prove authenticity, origin, or ownership. But what role do they play in online images and your marketing images?  Read Article »

Brand Archetypes — Meet the Everyman

Nyla Smith | Tuesday, May 03, 2016

It seems one of the highest compliments bestowed upon a celebrity is that the superstar “is so down to earth!” The comfort and appeal of knowing that something or someone who is larger than life is actually “just one of us” is the pull of the Everyman archetype, and brands who are relatable in this way will go a long way in capturing the hearts of their consumers. Read Article »


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