Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about design, though not in the strictest sense of the word. Marketing / branding resources and musings of a web and graphic designer who sees the world through Pantone-colored glasses and a 12-column responsive grid. {Subscribe to the RSS feed here: RSS}

How Nike Failed at User Testing

Nyla Smith | Thursday, June 30, 2016

Business owners can learn an important lesson from Nike’s latest showing at Wimbledon. Mainly that "just do it" should never supercede "just think it through". In this case, that means designing products with the end-user in mind; which, in the world of web design, comes in the form of user testing or user experience. Read Article »

"Y" is for: YouTube

Nyla Smith | Tuesday, June 21, 2016

Could YouTube be the magic bullet for all of your marketing goals? In all honesty, you could develop your entire business marketing plan around YouTube. I’m not saying you should do that, but since YouTube is recognized as the second largest search engine, you might want to think twice before you decide to ignore it. Read Article »

"X" is for: X-factor

Nyla Smith | Tuesday, June 14, 2016

No, I’m not referring to the singing competition with the ever-delightful Simon Cowell. Good news: you don’t need to be able to sing or perform in order for your brand to have an x-factor. Do you know what yours is? Read Article »

Brand Archetypes — Meet the Outlaw

Nyla Smith | Tuesday, June 07, 2016

We all have a wild side, and the Outlaw brand archetype taps into our deep desire for nonconformity, to the point of rebellion. The Outlaw throws aside societal norms and seeks to destroy, if only to build things up again the way they should be. Viva la revolución! Read Article »

Brand Archetypes — Meet the Ruler

Nyla Smith | Tuesday, May 24, 2016

Just think where we’d be without structure and order in our lives. While power, control, and authority may be easy to abuse, chaos still needs to be managed. Brands that are able to provide the world with the security and stability we all desire are the ones that earn the title of Ruler. Read Article »

Brand Archetypes — Meet the Jester

Nyla Smith | Tuesday, May 17, 2016

Who doesn’t like to have fun?! The role of the Jester archetype is to bring everybody together to play and appreciate the joy in life. As the ultimate entertainer, the Jester is able to make people feel good — a feeling that any brand would like to have associated with it. Read Article »

"W" is for Watermark

Nyla Smith | Tuesday, May 10, 2016

Watermarks grace dollar bills, important documents, and checks and are there to prove authenticity, origin, or ownership. But what role do they play in online images and your marketing images?  Read Article »

Brand Archetypes — Meet the Everyman

Nyla Smith | Tuesday, May 03, 2016

It seems one of the highest compliments bestowed upon a celebrity is that the superstar “is so down to earth!” The comfort and appeal of knowing that something or someone who is larger than life is actually “just one of us” is the pull of the Everyman archetype, and brands who are relatable in this way will go a long way in capturing the hearts of their consumers. Read Article »

"V" is for Vector

Nyla Smith | Wednesday, April 27, 2016

You just got off the phone with your graphic designer and your head is swimming with terms like vector, bitmap, and raster. Even though it may have sounded like it, your designer wasn’t speaking a foreign language! Let’s look at these different image types and clear up the confusion. Read Article »

The Power of One-Page Websites

Nyla Smith | Tuesday, April 12, 2016

We have all seen one-page websites in our Internet travels, but are they a trend worth latching on to? Read Article »


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