Graphic Design & Web Development

Design - from all angles

A blog about design, though not in the strictest sense of the word. Marketing / branding resources and musings of a web and graphic designer who sees the world through Pantone-colored glasses and a 12-column responsive grid. {Subscribe to the RSS feed here: RSS}

Brand Archetype FAQ: “What if I identify with more than one brand archetype?”

Nyla Smith | Wednesday, March 29, 2017

You've been introduced to brand archetypes and are trying to determine which one you are, yet you see more than one archetype that your business could align with. How can this be? What gives? Read Article »

Interview with a Lover Brand: McAllister Writing & Editing

Nyla Smith | Wednesday, August 31, 2016

“Lovers thrive on authenticity and genuine human connections, and that is our strength. When we talk to others about ourselves or our businesses, our passion and dedication shine through and draw people to us.” Read Article »

Running on Default - Harmless or Risky?

Nyla Smith | Tuesday, August 16, 2016

It’s a wonderful thing to have choices. The reality, however, is that we often rely on the default instead of making conscious decisions to the contrary. This isn’t inherently a bad thing, but this tendency does affect all areas of our lives, including our business marketing. Read Article »

"Z" is for: Zapier

Nyla Smith | Tuesday, August 02, 2016

Have you ever wished you could accelerate your administrative tasks? Streamline your spreadsheets? Fast-track your follow-ups? Guess what — there’s a Zap for that. If you’ve never used or heard of Zapier, you may be working harder than you need to. Read on to see if Zapier is the life hack you’ve been dreaming of. Read Article »

Lessons from the Creation of the 2016 Olympics Logo

Nyla Smith | Thursday, July 28, 2016

With the summer Olympics right around the corner, I’m sure you’re excited to watch the world’s best in swimming, volleyball, and gymnastics. And the one player making an appearance at every sport? The Olympics logo, of course. Read on for the fascinating story of how the official Rio 2016 logo and font came to be, and some lessons you can learn from the process.  Read Article »

Interview with a Caregiver Brand: Becoming Families

Nyla Smith | Tuesday, July 19, 2016

“We try to help as many families and kids as possible. We want to be a voice for children and families…We are always out spreading the word about the need that exists for children in foster care.” Read Article »

Reading the Signs: Design on the Road

Nyla Smith | Tuesday, July 12, 2016

Want a surefire way to get graphic designers all riled up? Replace a good typeface with a bad one… all over America. Read Article »

Interview with a Magician Brand: Crystal Cosmopolitan

Nyla Smith | Wednesday, July 06, 2016

“The greater joy and positive personal transformations we create, the greater the amount of energy we will have to help others, and the greater positive energetic imprint we will leave in this world as our legacy.” Read Article »

How Nike Failed at User Testing

Nyla Smith | Thursday, June 30, 2016

Business owners can learn an important lesson from Nike’s latest showing at Wimbledon. Mainly that "just do it" should never supercede "just think it through". In this case, that means designing products with the end-user in mind; which, in the world of web design, comes in the form of user testing or user experience. Read Article »

"Y" is for: YouTube

Nyla Smith | Tuesday, June 21, 2016

Could YouTube be the magic bullet for all of your marketing goals? In all honesty, you could develop your entire business marketing plan around YouTube. I’m not saying you should do that, but since YouTube is recognized as the second largest search engine, you might want to think twice before you decide to ignore it. Read Article »


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