Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about design, though not in the strictest sense of the word. Marketing / branding resources and musings of a web and graphic designer who sees the world through Pantone-colored glasses and a 12-column responsive grid. {Subscribe to the RSS feed here: RSS}

"Hey, you stole my idea!"

Nyla Smith | Wednesday, February 02, 2011

Have you heard of "Quirky"? It's a website that allows you to submit your ideas for inventions, has people comment on and vote up the ideas, and if yours is chosen, the Quirky team actually brings it to life — they manufacture it and make it available for retail. Read Article »

Now. Do it NOW.

Nyla Smith | Monday, January 31, 2011

"People are more motivated by immediate consequences than by future possibilities." Read Article »

A designer's head is never cold

Nyla Smith | Thursday, January 27, 2011

I call myself a designer, but I find that I somehow morph into other entities throughout the course of client relationships. Read Article »

Fonts That Make Me Giddy: Cotoris

Nyla Smith | Monday, January 24, 2011

Cotoris font I can't say that about many things in life. Those who know me personally see me as a laid back, calm, pretty level-headed person. Very few acquaintances have ever seen me giddy about anything.  Read Article »

My Personal Philosophy

Nyla Smith | Thursday, January 20, 2011

I have a design philosophy.  This isn't it.   Read Article »


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