Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

Designing Stop Signs

Nyla Smith | Wednesday, February 09, 2011

I've worked with all kinds of people.  Some people turn out to be very opinionated. Some people constantly call back with "just one more tiny change" each time they've gotten any type of feedback from others. Some people want to use neon green even if neon green is absolutely the wrong color to use, simply because neon green is their favorite color. Get my drift? Read Article »

Go Green! with...your website?

Nyla Smith | Friday, February 04, 2011

I find that a lot of people are surprised to know that the internet isn't environmentally friendly. How so? Isn't the internet just a nonphysical entity of digital something-or-others floating around somewhere in cyberspace?  Well... Read Article »

"Hey, you stole my idea!"

Nyla Smith | Wednesday, February 02, 2011

Have you heard of "Quirky"? It's a website that allows you to submit your ideas for inventions, has people comment on and vote up the ideas, and if yours is chosen, the Quirky team actually brings it to life — they manufacture it and make it available for retail. Read Article »

Now. Do it NOW.

Nyla Smith | Monday, January 31, 2011

"People are more motivated by immediate consequences than by future possibilities." Read Article »

A designer's head is never cold

Nyla Smith | Thursday, January 27, 2011

I call myself a designer, but I find that I somehow morph into other entities throughout the course of client relationships. Read Article »

Fonts That Make Me Giddy: Cotoris

Nyla Smith | Monday, January 24, 2011

Cotoris font I can't say that about many things in life. Those who know me personally see me as a laid back, calm, pretty level-headed person. Very few acquaintances have ever seen me giddy about anything.  Read Article »

My Personal Philosophy

Nyla Smith | Thursday, January 20, 2011

I have a design philosophy.  This isn't it.   Read Article »


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