Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

That's just not my (team) color: red and gold

Nyla Smith | Friday, June 03, 2011

"Well those are too close to Redskins colors, soo....let's go with this one instead." This was a comment a client (apparently not a Redskins fan) made after I had presented some color options for his new logo design.  Read Article »

Sporty colors

Nyla Smith | Monday, May 30, 2011

As I write this, I am watching the Super Regionals of college softball, which are leading up to the Women's College World Series. (I am, and forever will be, a lover of fastpitch softball and this is the only time of year I watch ESPN of my own free will.) In watching this particular game between Alabama and Stanford, I'm struck by a phenomenon: the apparent lack of color variety in the sports world. The two teams playing now are both maroon and white! Where's the creativity here? Read Article »

The Science of Design: Mathematics

Nyla Smith | Friday, May 27, 2011

Ahh, math. Who doesn't love math? What? You? Well, that's only because you may not appreciate the true beauty of math. Read Article »

Designing Stop Signs

Nyla Smith | Wednesday, February 09, 2011

I've worked with all kinds of people.  Some people turn out to be very opinionated. Some people constantly call back with "just one more tiny change" each time they've gotten any type of feedback from others. Some people want to use neon green even if neon green is absolutely the wrong color to use, simply because neon green is their favorite color. Get my drift? Read Article »

Go Green! with...your website?

Nyla Smith | Friday, February 04, 2011

I find that a lot of people are surprised to know that the internet isn't environmentally friendly. How so? Isn't the internet just a nonphysical entity of digital something-or-others floating around somewhere in cyberspace?  Well... Read Article »

"Hey, you stole my idea!"

Nyla Smith | Wednesday, February 02, 2011

Have you heard of "Quirky"? It's a website that allows you to submit your ideas for inventions, has people comment on and vote up the ideas, and if yours is chosen, the Quirky team actually brings it to life — they manufacture it and make it available for retail. Read Article »

Now. Do it NOW.

Nyla Smith | Monday, January 31, 2011

"People are more motivated by immediate consequences than by future possibilities." Read Article »

A designer's head is never cold

Nyla Smith | Thursday, January 27, 2011

I call myself a designer, but I find that I somehow morph into other entities throughout the course of client relationships. Read Article »

Fonts That Make Me Giddy: Cotoris

Nyla Smith | Monday, January 24, 2011

Cotoris font I can't say that about many things in life. Those who know me personally see me as a laid back, calm, pretty level-headed person. Very few acquaintances have ever seen me giddy about anything.  Read Article »

My Personal Philosophy

Nyla Smith | Thursday, January 20, 2011

I have a design philosophy.  This isn't it.   Read Article »


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