Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

When NOT to use a prebuilt WordPress theme

Nyla Smith | Wednesday, May 28, 2014

If you do a Google search for "WordPress themes", you'll be inundated with results. In the days of the ever-present WordPress theme, why would you ever need to have a custom solution developed? Two reasons. Read Article »

Quality, Speed, and Price. Choose 3?

Nyla Smith | Wednesday, August 31, 2011

venn diagram with three circlesNope, pick two. You may have heard it before; it's certainly not a new concept. (There are plenty of variations floating about: quality, time, money; quality, service, cost; good, fast, cheap.. it's all the same.) Read Article »

What's in a name? Graphic Designer vs. Web Designer vs. Web Developer...Oh my

Nyla Smith | Wednesday, August 24, 2011

There are lots of titles floating around for people like me. And I'll be honest here, lots of people don't know what those titles mean. I call myself a Graphic and Web Designer. Read Article »

Designing for print vs. designing for web

Nyla Smith | Wednesday, August 17, 2011

Being a Graphic Designer means I design for both print and web. While there are many obvious similarities—design principles don't change, I use many of the same software programs— there are differences between the two that people may not be aware of. Read Article »

Umm, are you seeing things? (Unintentional design)

Nyla Smith | Wednesday, August 10, 2011

The funny thing about design is that it has to be perceived by people who may have very different perspectives...which opens the door to other interpretations that can sometimes leave you scratching your head. Read Article »

The new logo is here!

Nyla Smith | Tuesday, August 02, 2011

I mentioned a few months ago that I was in the process of redesigning my logo. Well since I only find time to work on it in between, you know, paying projects, it's taken a while. And to be honest, I could probably drag it out quite a bit longer, but I've had to put my foot down and declare it done.  Read Article »

Horizontal vs. vertical business cards

Nyla Smith | Friday, July 29, 2011

It's time for me to restock on my business cards, and since I have been redesigning my logo, of course I have to redesign my cards as well. In the spirit of exploring my options, I decided to design a vertical version of my new business card as well as horizontal one. Read Article »

Grammar police, unite!

Nyla Smith | Monday, July 25, 2011

AAHHHHHHH!! That's my reaction to this image. Do you see it? Can you understand why I look at this and want to pull out my hair? Read Article »

One of the best modern sans serif fonts - PF Handbook Pro Extra Thin

Nyla Smith | Thursday, June 30, 2011

My sans serif typeface of the moment? PF Handbook Pro. It's cool, calm, and collected, with just enough quirkiness to make it lovable. (Kinda like myself, no?)  Read Article »

I'm bleeding! No, not really. Except I am...

Nyla Smith | Thursday, June 23, 2011

Bleed. Sounds...not good, right? Well, no need to worry, "bleed" is a term used in the printing/graphic design world; it does not involve actual blood; and if you don't already know what it is, now's your chance to learn! Read Article »


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