Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

Thou shalt not steal (images)

Nyla Smith | Tuesday, August 05, 2014

We all know stealing is wrong, right? What's a little ambiguous for some is what constitutes "stealing", particularly on the internet. If you're not familiar with internet copyright law, beware — what you don't know could cost you. Read Article »

Trademarking your logo — is it necessary?

Nyla Smith | Tuesday, July 29, 2014

On occasion, after designing a logo, I have people ask if they need to trademark it, and if I can do it for them. You'd think a simple question would have a simple answer, but there's a little more to it than that...  Read Article »

Substance over style: How does your website measure up?

Nyla Smith | Tuesday, July 22, 2014

Having a website that converts is more important than having a website that just looks good. Unfortunately, these priorities get mixed up all the time.  Read Article »

What makes a good brochure design?

Nyla Smith | Tuesday, July 15, 2014

Brochures are so much fun to design. Why? Because the creative possibilities are endless! Let's take a look at what makes an effective brochure design and review factors you'll want to consider before your next brochure project. Read Article »

The importance of a print stylesheet

Nyla Smith | Tuesday, July 08, 2014

A website is designed to be viewed on a screen, right? Sure, no-brainer. So should you care how your website looks when it's printed? Good question. Read Article »

Interview with a logo

Nyla Smith | Tuesday, July 01, 2014

Do you ever find yourself talking to things... that can't talk back? No? Right, um, me either. But let's say that you did, and one of the things you talked to was your logo. Presenting... Interview with a LogoRead Article »

8 tips for a better website

Nyla Smith | Tuesday, June 24, 2014

If your website isn't performing for you, there are probably reasons why. Before you go and do something drastic, like redesign it completely, there are a few things you should evaluate. Here are eight tips that could help you improve your existing website.  Read Article »

Why I dislike the term "freelancer"

Nyla Smith | Tuesday, June 17, 2014

Let me clarify — I dislike the term freelancer only as applied to myself. I harbor no ill will against the actual word, or others who identify as freelancers, I just personally don't like being called a freelancer. Here's why. Read Article »

How to become a Graphic Designer

Nyla Smith | Tuesday, June 10, 2014

What does it take to be a graphic designer?  Is it a natural talent?  A degree? Technical ability? An artistic eye? Creative vision? The ability to solve problems?  Read Article »

Why Office Max (or Depot) should thank me

Nyla Smith | Tuesday, June 03, 2014

There's an Office Depot right down the street. A little further down is an Office Max. No, wait... I think it's the other way around. Hmm. Read Article »

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