Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about branding, marketing, and design, mostly through the lens of practical psychology, intended to be a resource to small businesses and entrepreneurs. Unless otherwise noted, all articles are written by Nyla Smith, owner of n-Vision Designs. {Subscribe to the RSS feed here: RSS}

Branding Mistakes: Blending in with the crowd

Nyla Smith | Tuesday, October 14, 2014

stand out from the crowdWith 7 billion people in the world, it can be a daunting task to stand out from the crowd. While we like to think we are unique, so does everyone else…right? No less apparent in the business world, it can be difficult to differentiate between similar businesses. So, what makes one bug exterminator, or plumber, or dentist different from all the others in your city? What distinguishes your branding from your competitors? Read Article »

Don't blame Google for your bad website

Nyla Smith | Tuesday, October 07, 2014

I came across a discussion on an online forum where a business owner was complaining that he spent all of his hard-earned money on Google AdWords yet saw nary a profit. He blasted Google, which (merited or not in other cases), I wasn't convinced was the real problem here. Read Article »

One simple way to raise more money for your nonprofit

Nyla Smith | Tuesday, September 30, 2014

Time versus moneyNonprofit organizations have a special marketing challenge: how to convince people to donate their hard-earned money. This is not just a marketing challenge; it's an organizational challenge, but marketing communication can make a big difference to the bottom line.  Read Article »

What we can learn from Google's Doodles

Nyla Smith | Tuesday, September 23, 2014

Google DoodleYou may have admired Google’s fantastically fluid logo without giving it more than a passing thought. A couple of keywords in the search box and you’re ready to explore the infinite wisdom of the World Wide Web. But before you go, why not take a minute to learn a lesson or two from those innovative Doodles?   Read Article »

Is direct mail still a good strategy for you?

Nyla Smith | Tuesday, September 16, 2014

For a while now, we've heard that print advertising is dying. I don't believe it. Yes, it's true that online marketing is booming. However, that doesn't mean we leave print marketing in the dust — we just get smarter about using it. Read Article »

How to improve your website load time

Nyla Smith | Tuesday, September 09, 2014

Your brain has everything to do with why it's important to make sure your site loads quickly. Keep your customers coming by optimizing your site’s speed. Read Article »

Why you should never underestimate "simple"

Nyla Smith | Tuesday, September 02, 2014

"I just need something simple." I can't tell you how often I hear these words when people approach me about a project. Some of these people are using "simple" as code for "inexpensive". However, other people are using "simple" to describe the desired function and experience. Huge difference; and here's why that matters.  Read Article »

Branding Mistakes: Forgetting that small can be BIG

Nyla Smith | Tuesday, August 26, 2014

chihuahua: small can be bigA while back, I watched a video entitled Top 5 Small Business Branding Mistakes. It was a great overview, particularly for startups or microbusinesses. Here's a quick recap of common branding mistakes. Read Article »

Get creative with your business cards!

Nyla Smith | Tuesday, August 19, 2014

Creative business cardBusiness cards are, without a doubt, the most common marketing piece there is. But that doesn't mean it has to look common! Read on for a few creative business card ideas you may want to consider. Read Article »

Font vs Typeface — What's the difference?

Nyla Smith | Tuesday, August 12, 2014

If you're around a graphic designer for any length of time, you may notice them using the word "typeface". Smart guy (or gal) that you are, you eventually figure out that's just another word for "font".  Oh, but you're wrong. (Or are you?) Read Article »


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