Psychology-driven brand design. Creating and refining remarkable brand identities.

Design - from all angles

A blog about design, though not in the strictest sense of the word. Marketing / branding resources and musings of a web and graphic designer who sees the world through Pantone-colored glasses and a 12-column responsive grid. {Subscribe to the RSS feed here: RSS}

Brand Archetype FAQ: Will our archetype change based on the products we offer?”

Nyla Smith | Monday, April 30, 2018

Another variation of the question is “Can/Should/How do we introduce new product offerings if they don’t align with our current brand archetype?”  Read Article »


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