Graphic Design & Web Development

Design - from all angles

A blog about design, though not in the strictest sense of the word. Marketing / branding resources and musings of a web and graphic designer who sees the world through Pantone-colored glasses and a 12-column responsive grid. {Subscribe to the RSS feed here: RSS}

Brand Archetype FAQ: "Will my brand archetype ever change?"

Nyla Smith | Monday, October 30, 2017

The strongest brands thrive due to three important factors: authenticity, visibility, and… consistency. Yet, in life it seems the only constant is change. How does a brand's archetype fit into this? Read Article »


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