Psychology-driven brand design. Creating and refining remarkable brand identities.

Brand Identity Pricing

How much does branding cost? Great question.

The value of a brand identity is priceless, as it only gets stronger with time…and done right, will add immeasurable value to a company. Awareness, recognizability, customer loyalty, credibility, and trust — these are all intangibles, but have direct and profound influence on profits. This is the value that branding brings. The brand value of today’s most valuable brands (e.g. Apple, Coca-Cola, Google) calculate in the billions. So you would think that establishing a brand would be quite expensive, right? Well, yes, it can be. Even if you’re not rivaling Apple and Google. But we want to do what we can to give small businesses the opportunity to unleash their untapped potential and shine their brightest. Because ultimately, strong branding helps us all. As consumers, being constantly bombarded by confused or unclear messaging only makes it more difficult to sift through the noise to find what we actually need.

Create your own Branding Bundle

We understand that not all brands are in the same season or circumstance. Some are just getting started; some just need a little bit of guidance to get back on track. Some may already have a logo; some may not. Some businesses are online only and don’t have much need for print materials; some use printed stationery every day. So we have a two step process for you: select the level of brand consulting you need, then select the deliverables you need to support your brand.

STEP 1: Select how much brand help you need:

Brand Dive
$899
Suitable for: new brands; brands looking for clarity after taking brand archetype quiz
1-on-1 virtual consultation
30-day followup
Brand Personality deep-dive, brand positioning help, brand questions answered
Brand packet (resources, workbook, brand board) to guide you with your branding efforts
Brand Facelift
$2300
Suitable for: new brands; dated, confused, or evolving brands that need a refresh
Brand Messaging / Positioning: mission and vision statements, brand promise, brand story and core brand message
Brand Style Guide (includes logo, color palette, patterns, typography scheme, images, sample messaging)
logo design or refresh
Brand Overhaul
$3800
Suitable for: brands going through a major pivot; brands with a new audience or new products/services
Brand Messaging / Positioning: mission and vision statements, brand promise, brand story and core brand message
Brand Style Guide (includes logo, color palette, patterns, typography scheme, images, sample messaging)
logo design or refresh
business card design
social media headers (2 platforms)
landing page / one-page website

STEP 2: Select any additional packages/projects…

Identity Package (Print)+299
Business card design (for Brand Facelift) or rack card design (for Brand Overhaul), letterhead design, envelope design
Identity Package (Digital) +499
Email signature, favicon and mobile icons, and social media profile/cover/background graphics (3 platforms)
Lead Generation Package+899
Landing page with copywriting, email template, and two graphics for social campaigns
Full Website+cost will vary
New website or website redesign

…OR Select single add-ons

  • Logo design+1000
    (for brand dive)
  • Logo animation+699
    (of new logo)
  • Illustrated Character/Mascot+900
  • Business Card Design+199
  • Stationery Design+199
  • Rack Card Design+299
  • Trifold Brochure Design+399
  • Social Media Co-Branding+399
    3 platforms (header & profile)
  • Social Media Graphics+125
    5 graphics
  • Custom Emoji Set (Stickers)+1650
    10 emojis / stickers for iOS
  • Email Signature+149
  • Favicon and Mobile Icons+225
  • Landing Page+599
  • Custom Responsive Email Template+375
  • Web Development+ variable cost

Prices shown are standard guidelines / starting prices. In some cases (e.g. logo animation, illustration), the price will need to be adjusted according to scope.

The prices shown here for packages and add-ons reflect special discounted costs as part of a Branding Bundle. Standalone services/projects are priced differently.

How do I get started?

Keep reading: