"People are more motivated by immediate consequences than by future possibilities."
Oh, how true. I work with a couple who are big proponents of sustainable living—how to live happy fulfilling lives without draining the earth's resources. They have actually built a completely sustainable housing community, the Garden Atriums, that is nothing short of amazing. Seriously, click on the link and check it out. One of the challenges they face is getting people to care about what will happen down the road, globally, as we continue to live as we are right now. And you know what? They've found a general sense of indifference when they present these trends, predictions, and facts to people. Of course, nobody acts indifferent when face-to-face with them, but when it comes to taking action today to better our future, most people are slow to do anything at all to make changes in their daily lives. More